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- WPP lands another global win – coffee giant JDE Peet’s
- Publicis bounces back in 2021 with 10% organic growth
- Bayley joins new-style agency collective Harbour as production boss
- VCCP ventures into the metaverse
- Peter Scott returns to the fray as boss of ad tech start-up Playcart
- R3: global new business reviews increase 53.5% in 2021 – Havas makes biggest gains, WPP leads overall
- The Kite Factory wins homeless charity Crisis UK’s media
| WPP lands another global win – coffee giant JDE Peet’s Posted: 03 Feb 2022 02:10 AM PST WPP has landed another big global deal following its Coca-Cola triumph last year, global creative for JDE Peet’s, which won’t mean much to many people but claims to be the world’s leading coffee and tea company. Amsterdam-based JDE’s brands include Jacobs, L'Or, Tassimo and Senseo. Operating from WPP's Amsterdam Campus, a bespoke team will be ... The post WPP lands another global win – coffee giant JDE Peet's first appeared on More About Advertising. |
| Publicis bounces back in 2021 with 10% organic growth Posted: 03 Feb 2022 01:14 AM PST Publicis Group delivered the goods in 2021 with organic revenue up 10% on Covid-battered 2020, up3% on the more meaningful 2019 including 5.3% in Q4. Data businesses Epsilon and Publicis Sapient were the standouts with 2021 performance at +12.8% and +13.8% respectively. Publicis is predicting between 4-5% overall in 2022. Uncle Arthur Sadoun (below) is ... The post Publicis bounces back in 2021 with 10% organic growth first appeared on More About Advertising. |
| Bayley joins new-style agency collective Harbour as production boss Posted: 03 Feb 2022 12:45 AM PST One of the spectator sports of the pandemic (for those of a chilly disposition anyway) was seeing who survived and who didn’t. Paul Hammersley’s Harbour was launched in 2017 as an “independent communications agency” collective in which clients “only paid for what they eat,” ie no AOR fees and the like. Made prefect logical sense ... The post Bayley joins new-style agency collective Harbour as production boss first appeared on More About Advertising. |
| VCCP ventures into the metaverse Posted: 02 Feb 2022 07:20 PM PST London agency VCCP is venturing into the metaverse with a virtual office inside a Roblox game. and very nice it looks too. A good way of showing your clients and prospects that you get these virtual thingies. Mind you, there’ve already been accounts of harassment and worse in the metaverse, which nobody seems to have ... The post VCCP ventures into the metaverse first appeared on More About Advertising. |
| Peter Scott returns to the fray as boss of ad tech start-up Playcart Posted: 02 Feb 2022 02:06 AM PST Peter Scott (below), the Scott in Wight Collins Rutherford Scott (later WCRS and then Engine Group) and latterly boss of Be Heard Group, which succumbed to rival MSQ a couple of years ago, has a Tigger-like quality. The serial entrepreneur, who was also once boss of Carat, later Aegis Group, as WCRS tried to take ... The post Peter Scott returns to the fray as boss of ad tech start-up Playcart first appeared on More About Advertising. |
| Posted: 02 Feb 2022 01:19 AM PST New business reviews bounced back globally in 2021, increasing by 53.5% on the back of major creative and media reviews from clients including Coca-Cola, Unilever and Mercedes-Benz. According to new business data from independent marketing consultancy, R3. Growth was strongest inin Europe (60.7%), and Asia Pacific (44.1%) while less revenue was on the table in ... The post R3: global new business reviews increase 53.5% in 2021 – Havas makes biggest gains, WPP leads overall first appeared on More About Advertising. |
| The Kite Factory wins homeless charity Crisis UK’s media Posted: 01 Feb 2022 10:51 PM PST UK homeless charity Crisis UK, has appointed independent media agency The Kite Factory to its online and offline media planning and buying after a pitch. Crisis UK, founded in 1967, helps homeless people via its 11 centres across the UK. Services include help securing long-term accommodation, employment training and help finding work, mental and physical ... The post The Kite Factory wins homeless charity Crisis UK's media first appeared on More About Advertising. |
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