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- Wonderhood parodies second-screeners in Three UK’s new Gogglebox idents
- 4Creative’s Paralympics trailer dramatises (rare) upside to Beijing Olympics
- MAA Ad of the Week: Arnie and Salma for BMW
- Cadbury’s Perk takes aim at ‘cancel culture’
- M&C Sports & Entertainment snaps up Barclays
- Quorn gets playful with Drew Barrymore and a giant chicken
- Alison Hoad returns to advertising as chief strategy officer at Publicis.Poke
- Havas Milan lands Alfa Romeo creative as it takes on premium electric car market
| Wonderhood parodies second-screeners in Three UK’s new Gogglebox idents Posted: 18 Feb 2022 05:07 AM PST Like it or not, mobile phones are now as much a part of family life as the TV and the sofa. Wonderhood Studios brings out the fun in this otherwise grim fact with a series of Gogglebox idents for Three UK, showing some bonding — and irritating — moments inspired by a family’s phone habits. ... The post Wonderhood parodies second-screeners in Three UK's new Gogglebox idents first appeared on More About Advertising. |
| 4Creative’s Paralympics trailer dramatises (rare) upside to Beijing Olympics Posted: 18 Feb 2022 03:30 AM PST Can the Paralympics (starting March) bring some much-needed feelgood factor to the cursed Beijing Winter Olympics? The long-running partnership between the Paralympics and Channel 4 has paid off mightily for both sides. This new “trailer” from 4Creative featuring alpine skier Millie Knight is a more modest effort than some of 4Creative’s summer Games efforts but ... The post 4Creative's Paralympics trailer dramatises (rare) upside to Beijing Olympics first appeared on More About Advertising. |
| MAA Ad of the Week: Arnie and Salma for BMW Posted: 18 Feb 2022 03:08 AM PST Could easily have been Drew Barrymore for Quorn, but we had that separately today. Rather alarming how this much sought-after gong is going to celebs these days but most big budget, ambitious ads seem to deploy them, certainly around Super Bowl time. But back in the day the great CDP employed the likes of Leonard ... The post MAA Ad of the Week: Arnie and Salma for BMW first appeared on More About Advertising. |
| Cadbury’s Perk takes aim at ‘cancel culture’ Posted: 18 Feb 2022 02:49 AM PST Cadbury Perk is a big brand in India it seems and it’s taking on a big issue – ‘cancel culture’ – in a new campaign from Ogilvy. Essentially by issuing joke disclaimers all over the internet – for, for example, a cooking video that’s cruel to carrots. So we can all “lighten up.” Is this ... The post Cadbury's Perk takes aim at 'cancel culture' first appeared on More About Advertising. |
| M&C Sports & Entertainment snaps up Barclays Posted: 18 Feb 2022 02:24 AM PST M&C Saatchi is nothing if not resilient: it may be under siege from deputy chairman Vin Murria and her tech investment vehicle, but it keeps picking up business. The agency’s M&C Sports & Entertainment has supplanted Iris on Barclays’ sports and entertainment business as the bank looks to celebrate a 20-year connection with the UK’s ... The post M&C Sports & Entertainment snaps up Barclays first appeared on More About Advertising. |
| Quorn gets playful with Drew Barrymore and a giant chicken Posted: 18 Feb 2022 01:11 AM PST Who wouldn’t want to be BFFs with Drew Barrymore? She makes even hanging out with a giant chicken — or in this case, Chiqin, as it’s an ad for Quorn — seem like a lot of fun. Barrymore has gone all-in with the brand, and has even been appointed its “chief mom officer,” which may ... The post Quorn gets playful with Drew Barrymore and a giant chicken first appeared on More About Advertising. |
| Alison Hoad returns to advertising as chief strategy officer at Publicis.Poke Posted: 17 Feb 2022 03:17 AM PST After a few years out of the business, Alison Hoad, one of advertising’s most respected and popular planning brains, has been lured back to take on the CSO role at Publicis.Poke. She will take over from Jo Arden, who moves to Ogilvy in April. Hoad has been consulting for the last couple of years, having ... The post Alison Hoad returns to advertising as chief strategy officer at Publicis.Poke first appeared on More About Advertising. |
| Havas Milan lands Alfa Romeo creative as it takes on premium electric car market Posted: 17 Feb 2022 02:44 AM PST Stellantis owns lots of car brands (some nobody else seems to want) including Groupe PSA’s Peugeot, Citroen and DS Automobiles, Opel and Vauxhall with FCA’s Fiat, Chrysler, Dodge, Ram, Jeep, Abarth, Lancia, and Maserati. One of the jewels in the crown (although it might be in the garage) is Alfa Romeo and Alfa has appointed ... The post Havas Milan lands Alfa Romeo creative as it takes on premium electric car market first appeared on More About Advertising. |
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