Monday, February 21, 2022

More About Advertising

More About Advertising


Crypto ad tide gathers force – Larry David for FTX

Posted: 21 Feb 2022 02:04 AM PST

Seemingly from nowhere ads for cryptocurrencies have emerged as a major ad segment and here’s another from FTX, a Bahama-based crypto-exchange with a US offshoot, from DentsuMB. This has veteran comedy writer Larry David (Seinfeld, Curb Your Enthusiasm) taking a turn through history (another big current ad trend) to try to explain the bewildering present. ...

The post Crypto ad tide gathers force – Larry David for FTX first appeared on More About Advertising.

Next 15 in talks to buy Engine UK

Posted: 21 Feb 2022 01:13 AM PST

Next 15 Communications Group, which describes itself as a “tech and data-driven growth consultancy,” has confirmed that it is in discussions about acquiring Engine UK from its owner US-based Lake Capital. Engine has been in the shop window for about a year now, with a reported valuation of about £100m although this may be for ...

The post Next 15 in talks to buy Engine UK first appeared on More About Advertising.

Lloyds Bank is by our side again – its horses are anyway

Posted: 21 Feb 2022 12:38 AM PST

Those adam&eveDDB Lloyds Bank black horses are back, this time sharing “a moment of intimacy between one horse and a young woman.” Steady on. Lloyds Richard Warren says: "Our new 'Drumbeat' advert brings our iconic black horse into the heart of daily life, demonstrating our timeless commitment to families, businesses, and communities across Britain." A&E ...

The post Lloyds Bank is by our side again – its horses are anyway first appeared on More About Advertising.

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