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- Now it’s AB InBev’s turn as Cannes Lions Creative Marketer
- Axa and Publicis Sport eavesdrop on Liverpool FC players
- GSK consumer health rebrands as Haleon ahead of demerger
- Next 15 wins $400m ‘stealth’ contract
- Innocent is latest marketer to be found guilty of misleading consumers over green claims
| Now it’s AB InBev’s turn as Cannes Lions Creative Marketer Posted: 23 Feb 2022 02:22 AM PST Visitors to the Cannes Lions from June 20-24 – in person this year, we hope – won’t be short of a beer, if they can wean themselves off the rosé of course. Anheuser-Busch InBev has won the Cannes Lions 2022 Creative Marketer of the Year, following in the footsteps of Microsoft, Apple, Google and Burger ... The post Now it's AB InBev's turn as Cannes Lions Creative Marketer first appeared on More About Advertising. |
| Axa and Publicis Sport eavesdrop on Liverpool FC players Posted: 23 Feb 2022 01:02 AM PST Publicis Sport's new campaign for insurance giant Axa tunes in to Liverpool players' motivational chat and translates it into a "touch of confidence" button to boost morale for everyone. Super fan Simon is equipped with a sound boom and sent to record players at Liverpool FC's Axa Training Centre. Their inspirational phrases were programmed into ... The post Axa and Publicis Sport eavesdrop on Liverpool FC players first appeared on More About Advertising. |
| GSK consumer health rebrands as Haleon ahead of demerger Posted: 23 Feb 2022 12:33 AM PST GSK Consumer Healthcare is being rebranded globally as Haleon, pronounced “hay-lee-on,” and will be demerged from parent GSK by mid 2022. The new name comes from a mash-up of the words “hale” and “leon,” merging good health with strength, and it was all done with help from employees and consumers — at least they had ... The post GSK consumer health rebrands as Haleon ahead of demerger first appeared on More About Advertising. |
| Next 15 wins $400m ‘stealth’ contract Posted: 23 Feb 2022 12:13 AM PST Here’s an interesting missive from Next 15, the growth consultancy that may or may not be buying Engine UK. Next says its subsidiary Mach49, described as a growth incubator, “has entered into a five-year strategic alliance with a global technology and digital company, currently operating in stealth mode.” Stealth mode, that’s a new one. Next ... The post Next 15 wins $400m 'stealth' contract first appeared on More About Advertising. |
| Innocent is latest marketer to be found guilty of misleading consumers over green claims Posted: 22 Feb 2022 04:01 PM PST An ad for Innocent Drinks has been banned by the Advertising Standards Authority for making unsubstantiated claims about its green credentials, hoodwinking consumers with woolly lines about "fixing up the planet." The ad watchdog ruled that Coca-Cola owned Innocent's rather cheap-looking ad implied that just by purchasing their products, consumers would be benefiting the environment. ... The post Innocent is latest marketer to be found guilty of misleading consumers over green claims first appeared on More About Advertising. |
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