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- MAA Ad of the Week: IKEA from Thjnk
- Virgin Media O2 takes well-trodden skateboarder route
- Havas survey: customer experience (CX) is taking over the world – shame it doesn’t work
- Scrooge Waitrose cuts free newspapers for members
- Why your donations are important to a free MAA
| MAA Ad of the Week: IKEA from Thjnk Posted: 04 Feb 2022 02:53 AM PST Advertising isn’t that difficult is it? You pose a problem and solve it with the product. Which is exactly what German agency Thjnk has done for IKEA with this compelling, but somehow good-humoured slice of angsty modern life, compounded by the joys of a European winter. IKEA to the rescue, complete with price shots, but ... The post MAA Ad of the Week: IKEA from Thjnk first appeared on More About Advertising. |
| Virgin Media O2 takes well-trodden skateboarder route Posted: 04 Feb 2022 01:57 AM PST Regular readers may have noticed that we’re not a fan of Virgin Media: its rickety old cable network breaks down constantly and its customer service is so bad it’s almost comical. They lie, for example, telling you they’re fixing things when they’re demonstrably not. Now merged with O2, Virgin is back on the airwaves with ... The post Virgin Media O2 takes well-trodden skateboarder route first appeared on More About Advertising. |
| Havas survey: customer experience (CX) is taking over the world – shame it doesn’t work Posted: 04 Feb 2022 01:32 AM PST Havas CX, via its X Index, has been looking at what customers think of their experiences and, surprise surprise, it’s not very much. How many billions have been spent on CX in recent years? Oh well, never mind. The survey of 50,000 customers globally shows that 60% reckon it’s still pants. Only 40% thinking the ... The post Havas survey: customer experience (CX) is taking over the world – shame it doesn't work first appeared on More About Advertising. |
| Scrooge Waitrose cuts free newspapers for members Posted: 04 Feb 2022 12:53 AM PST Talk about own goals. UK supermarket chain Waitrsose is canning its free newspaper (if you spend £10) to myWaitrose custmers, those with a membership card that gets you tiny savings on your pretty well-stuffed bill. It canned its free coffee to members in 2017: not that much of a surprise as it was clearly a ... The post Scrooge Waitrose cuts free newspapers for members first appeared on More About Advertising. |
| Why your donations are important to a free MAA Posted: 03 Feb 2022 06:01 PM PST Many thanks to the many readers – including companies – who have supported MAA over the past two years via your donations. We’ve been overwhelmed by the support, from one-off to regular donations, and it’s been a real boon in the seeming never-ending pandemic. Regular monthly donations are especially appreciated. For advice companies are invited ... The post Why your donations are important to a free MAA first appeared on More About Advertising. |
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