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- CVC’s ekaterra tea giant launches global media review
- David Madrid lures meat lovers to plant-based Whopper
- All aboard the ‘creative pirate ship’. Grey London hires Wigglesworth from Droga5
- Next 15 ties up ODD deal for Engine UK – yet another home for fabled WCRS
| CVC’s ekaterra tea giant launches global media review Posted: 03 Mar 2022 01:22 AM PST CVC Capital Partners bought Unilever’s tea brands (including PG Tips and Liptons) for £4.5bn last year and new entity ekaterra (where do they get them from?) has launched a global media review through consultancy ID Comms, scheduled to complete by June. Ekaterra head of global media Sital Banerjee says: "the successful agency will provide brilliant, ... The post CVC's ekaterra tea giant launches global media review first appeared on More About Advertising. |
| David Madrid lures meat lovers to plant-based Whopper Posted: 03 Mar 2022 12:57 AM PST Burger King is currently reviewing its US creative and media – likely to be a gruelling affair as it’s controlled by zero-based budget enthusiast 3G Capital whose tentacles also reach into Kraft Heinz and AB InBev – despite winning numerous plaudits for its advertising. Creative agency in question in David Miami, an offshoot of WPP’s ... The post David Madrid lures meat lovers to plant-based Whopper first appeared on More About Advertising. |
| All aboard the ‘creative pirate ship’. Grey London hires Wigglesworth from Droga5 Posted: 03 Mar 2022 12:47 AM PST Laura Jordan Bambach, Grey's president and CCO, continues to beef up what she calls her "creative pirate ship" with the hiring of David Wigglesworth from Droga5 London as ECD. Since joining Grey in 2020, Jordan Bambach has worked hard to raise the agency's profile. Her remit for Wigglesworth is "to lead teams into the creative ... The post All aboard the 'creative pirate ship'. Grey London hires Wigglesworth from Droga5 first appeared on More About Advertising. |
| Next 15 ties up ODD deal for Engine UK – yet another home for fabled WCRS Posted: 03 Mar 2022 12:25 AM PST Tech-based marketing group Next 15 has completed its purchase of Engine UK from Lake Capital in the US for £77.5m, £20m or so less than Lake paid a few years ago. Next raised £50m from shareholders to fund the deal. Engine made nearly £12m last year so the price looks a steal. Engine employs about ... The post Next 15 ties up ODD deal for Engine UK – yet another home for fabled WCRS first appeared on More About Advertising. |
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