More About Advertising |
- Kurt Stuhllemmer of Hall & Partners: will your brand be convicted of greenwashing?
- Asda welcomes Easter with a magic egg hunt – now there’s a turn up
- Nationwide and VCCP use ‘the power of words’ to tackle bullying in schools
- Merkle B2B ECD Jason Fletcher picks his Desert Island Ads
- Centrica review challenges The&Partnership/WPP
- Why your donations are important to a free MAA
| Kurt Stuhllemmer of Hall & Partners: will your brand be convicted of greenwashing? Posted: 30 Mar 2022 03:43 AM PDT Innocent Drinks recently joined Oatly (both below) and a growing list of other leading brands, such as H&M, Coca-Cola, Nestlé, VW and BP as the ASA and competition watchdog CMA crack down on greenwashing. New legislation aims to protect consumers from disingenuous advertising and communication campaigns, following investigations last year which discovered that 40% of ... The post Kurt Stuhllemmer of Hall & Partners: will your brand be convicted of greenwashing? first appeared on More About Advertising. |
| Asda welcomes Easter with a magic egg hunt – now there’s a turn up Posted: 30 Mar 2022 02:03 AM PDT You can tell Easter is on its way in the UK as the weather’s turning cold. And to add to the fun the big supermarkets are doing their bit, in this case Asda displaying its ‘Easterlicious’ foods via an Easter egg hunt complete with fairy tale Easter bunny. From Havas. Stephi Brett-Lee, senior director Asda ... The post Asda welcomes Easter with a magic egg hunt – now there's a turn up first appeared on More About Advertising. |
| Nationwide and VCCP use ‘the power of words’ to tackle bullying in schools Posted: 30 Mar 2022 01:19 AM PDT As a mutual building society Nationwide takes its social purpose seriously, and this new campaign by VCCP celebrates a partnership with The Diana Award focused on an anti-bullying message. The film, set in a primary school, tells real life stories of school children who have suffered from bullying. Their words have been arranged into a ... The post Nationwide and VCCP use 'the power of words' to tackle bullying in schools first appeared on More About Advertising. |
| Merkle B2B ECD Jason Fletcher picks his Desert Island Ads Posted: 29 Mar 2022 01:44 AM PDT Jason fletcher is ECD of Merkle B2B (now incorporating gyro.) Before gyro he was group creative director at Publicis UK and creative director at TBWA London. He has worked with brands including Heineken, Lexus, Virgin, UBS, EE, Four Seasons, Nissan, and Harrods. Desert Island Ads Hello, here I am sitting alone on my desert island. ... The post Merkle B2B ECD Jason Fletcher picks his Desert Island Ads first appeared on More About Advertising. |
| Centrica review challenges The&Partnership/WPP Posted: 29 Mar 2022 01:22 AM PDT The&Partnership’s fabled ability to retain clients will be put to the test as British Gas owner Centrica reviews all its agency arrangements in its first such review since 2019. T&P is Centrica’s lead creative agency, the cornerstone of a WPP entity Nucleus which also includes media via MediaCom and T&P’s MSix and CRM with Wunderman ... The post Centrica review challenges The&Partnership/WPP first appeared on More About Advertising. |
| Why your donations are important to a free MAA Posted: 28 Mar 2022 05:01 PM PDT Many thanks to the many readers – including companies – who have supported MAA over the past two years via your donations. We’ve been overwhelmed by the support, from one-off to regular donations, and it’s been a real boon in the seeming never-ending pandemic. Regular monthly donations are especially appreciated. For advice companies are invited ... The post Why your donations are important to a free MAA first appeared on More About Advertising. |
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