Thursday, March 31, 2022

More About Advertising

More About Advertising


Sorrell’s S4Capital hit by financial results audit issue

Posted: 31 Mar 2022 01:48 AM PDT

Thought Sir Martin Sorrell had been strangely quiet recently. One reason would have been that he was waiting to announce S4Capital’s 2021 financial results, due today. But just before 4pm, the go-go digital marketing services group, built around the Media.Monks content business, announced these were postponed: "At 2:30pm today (30 March 2022) our auditors, PwC ...

The post Sorrell's S4Capital hit by financial results audit issue first appeared on More About Advertising.

ID Comms: talent churn is now biggest issue for advertisers

Posted: 31 Mar 2022 01:11 AM PDT

Talent churn is now the biggest concern for marketers and media leaders when it comes to having the right teams in place in-house and at agency partners, according to new research by ID Comms' 7Ts Global Research Project. In 2016, talent churn was only the fourth-highest concern among advertisers, while in 2018, it was third, ...

The post ID Comms: talent churn is now biggest issue for advertisers first appeared on More About Advertising.

AKQA launches purpose agency AKQA Bloom with multi-awarded Burger King creatives

Posted: 31 Mar 2022 12:54 AM PDT

Ajaz Ahmed’s AKQA Group, part of WPP, is launching purpose-driven agency AKQA Bloom with awarded creatives Jean Zamprogno and Fernando Pellizzaro. The two move from David Miami (also part of the WPP empire.) AKQA Bloom will be based in Miami. Zamprogno and Pellizzaro created Burger King’s ‘Moldy Whopper’ campaign, the most awarded of recent years. ...

The post AKQA launches purpose agency AKQA Bloom with multi-awarded Burger King creatives first appeared on More About Advertising.

Ethnic diversity is up 20% at agencies but ethnicity pay gap has widened, new IPA Census shows

Posted: 30 Mar 2022 05:01 PM PDT

Agencies are finally taking diversity and inclusion beyond rhetoric and making real change, according to the new IPA Census, which shows that the percentage of employees from a non-white background is estimated at 18.3%, up almost 20% from the 15.3% reported in 2020. But the ethnicity pay gap in favour of white employees has increased, ...

The post Ethnic diversity is up 20% at agencies but ethnicity pay gap has widened, new IPA Census shows first appeared on More About Advertising.

IPA says 88% of Brits support brand action in response to Russia’s invasion of Ukraine

Posted: 30 Mar 2022 04:01 PM PDT

When asked, "Following the Russian invasion of Ukraine, in what ways do you think it is appropriate for companies and brands to respond?" an IPA survey found that Brits overwhelmingly thought that business had a role to play. There were surprising generational differences, with older respondents significantly more in favour of penalising Russia than younger ...

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Ete Davis joins Dentsu as creative COO for UK and Europe

Posted: 30 Mar 2022 08:04 AM PDT

It was never going to be long before Ete Davis was snapped up. He quit his role as CEO of Engine in January, ahead of the £77.5m sale to Next 15 in March, and is now joining Dentsu as EMEA chief operating officer of creative. Davis will report to Dentsu's EMEA and UK CEO of ...

The post Ete Davis joins Dentsu as creative COO for UK and Europe first appeared on More About Advertising.

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