Sunday, April 24, 2022

Adpulp

Adpulp

The Royal Oak Turns 50, Takes Fans on Journey Back Through Time

Posted: 23 Apr 2022 10:24 AM PDT

Retro is in. To get a sense of how nostalgia is used in advertising today, let’s travel back to 1972 with luxury watchmaker Audemars Piguet. The brand’s celebratory flashback sequence also makes quick visits to 1982, 1992, 2002, and 2012 before pulling into the present. Since its launch on April 15, 1972, the Royal Oak—the […]

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