Saturday, April 2, 2022

Ads of the World™

Ads of the World™


Airthings: Goodbye air fresheners

Posted: 01 Apr 2022 09:08 AM PDT

Airthings, creators of the best-selling indoor air quality monitors, today announced their newest product Air Refresh, a revolutionary new air freshener made from a single ingredient— fresh Norwegian mountain air.

In a recent survey the company found that nearly 10% of people mentioned various "air fresheners" such as scent sprays, aerosols, diffusers, scented candles, fabric sprays and scent plugins when asked about the steps they take to keep a fresh and healthy home environment. What most people don't realize is that these air fresheners release a combination of toxins and chemicals into the air called Volatile Organic Compounds (VOCs). VOCs like these might make the air smell better, but actually release toxins into the air having negative health consequences.

With this surprising revelation from the survey, Airthings knew it needed to offer a better solution. Enter Air Refresh, the first real air freshener.

Editors Note: Remember what day it is.

Part of Collection

Made by Dyslexia: Dyslexic Thinking

Posted: 01 Apr 2022 08:38 AM PDT

It's official – as of today, Dyslexic Thinking is now recognised as a skill by LinkedIn, the world's largest professional network, offering its 810+ million members globally the option to add 'Dyslexic Thinking' to their profile.

In another incredible step forward, Dictionary.com has confirmed it will add "Dyslexic Thinking" as an official term, noting its "strengths in creative, problem-solving and communication skills"

Sir Richard Branson announced the movement today, inviting others with Dyslexia to join him in adding the skill to their LinkedIn profiles.

New campaign video sees high profile individuals including Orlando Bloom, Maggie Aderin-Pocock, and Soho House founder Nick Jones reflecting on the value of Dyslexic Thinking in their careers

Charity Made By Dyslexia are the driving force of the campaign; they celebrate five years of groundbreaking research and campaigning with this monumental milestone
The charity's 2021 report showed that Dyslexic Thinking skills exactly matched the skills needed for the future as defined by the World Economic Forum

Lysoform: The Lysoformeros

Posted: 01 Apr 2022 08:24 AM PDT

How does a brand celebrate 100 years in the country in a pandemic? SC Johnson asked itself that question and it answer aligned perfectly with the purpose of the brand: Lysoform eliminates 99.9% of viruses and bacteria so that everyone can enjoy more and have peace of mind, and in these days of sports and entertainment events cancellations, what the Argentines wanted the most was to enjoy them again. The brand was there to make it happen.

MAD TASTY: Tasty Fruit

Posted: 01 Apr 2022 08:12 AM PDT

An all-natural, CBD-infused beverage, MAD TASTY is far from ordinary. With a unique origin story, street art style branding, and flavors that range from watermelon kiwi to unicorn tears, MAD TASTY's first campaign needed to be as sparkling and unconventional as the brand itself. To deliver on this promise, MAD TASTY turned to Camp Lucky as a creative partner for an irreverent, vibrant campaign. The hero spot, "Tasty Fruit" goes down like a 1990's sun-splashed commercial turned on its head, complete with a music track that'll get stuck in your brain. The campaign is launching in parallel with National Stress Awareness Month, with year round levity and chill in mind.

Asda: Flavour Hunt

Posted: 01 Apr 2022 07:54 AM PDT

This week sees the launch of ASDA's Easter campaign, Flavour Hunt, featuring a magical egg hunt which reveals the 'Easterlicious' foods and indulgent flavours on offer at the retailers' stores and online.

The 40-second TV execution sees two children transported to a fairy tale Easter Bunny's cottage where they discover ASDA's extraordinary range of Easter goods, from bunny-shaped crumpets to Tickled Pink hot cross buns and Extra Special chocolate eggs.

Amazon Alexa: Cowboy

Posted: 01 Apr 2022 07:46 AM PDT

Preceded by Ironing, Opera, Pompeii and most recently Prom, this latest outing for Alexa sees us go back in time to the Wild West.

The film opens outside a saloon in a typical town where we see two cowboys facing off. The rising tension is palpable as they exchange words, hands poised at their sides, before a voice suddenly interjects.

A lady, dressed in modern attire and lounging on a sofa, has appeared in the middle of the town. She's hard of hearing and asks them to give her a hand. Cue the cowboys holding up painted boards, subtitling the scene, including a comedy exchange debating the accuracy of a music-related description. As we cut back to reality, we reveal the woman watching the Western at home on her sofa as subtitles appear across the bottom of her TV.

As with the previous spot, Prom (also shot by Lance Acord where a couple in their 70s use Alexa to spark a memory through the power of music), this campaign aims to highlight how Alexa, regardless of who you are, your age or ability, helps you make a difference in your life.

RAVOZ: Experience Ravoz!

Posted: 01 Apr 2022 07:38 AM PDT

Ravoz Smartphones brings high quality experience in Digital performance! Its a Campaign done for Ravoz smartphones's specialized areas.. such as Night Mode, Portrait Mode, Infinity Display Mode, Wide Angle Mode and Macro Mode.

McDonald's: McPlant Pea pod

Posted: 01 Apr 2022 07:25 AM PDT

McDonald's Outdoor Ad - McPlant Pea pod

The new McPlant. A meatless burger made from a pea base. Fully vegetarian.

GTE Financial: Instantly Easy

Posted: 01 Apr 2022 07:22 AM PDT

Lose your card? Generate a virtual replacement on the spot. It's Instantly Easy with GTE

SPAR Nigeria: Black Friday

Posted: 01 Apr 2022 07:16 AM PDT

This ad taps Into a humorous tale of unexpected encounters as a Magician makes his way to SPAR for Black Friday sales. The video highlights the various offers on products available at SPAR.

3M: Making School Zones Safer Around the World

Posted: 01 Apr 2022 07:08 AM PDT

3M brings visibility to an issue that is too often left in the dark. The company recently launched Project School Zone Safety, a company initiative aimed to raise global awareness of the road dangers children face traveling to and from school. According to Safe Kids Worldwide, 500 school-age children die in roadside accidents every day. To help address this issue, 3M is sharing the stories of those most impacted through compelling video footage and real-life testimonies.

Starting with 100 schools around the world, Project School Zone Safety is implementing science-driven innovations to make road improvements to help protect the lives of children. While 3M implements on-the-ground changes, the media campaign will showcase real stories, from real people, in these communities, touching on the positive impact that these solutions have made in their lives. 3M captured footage and testimonies on location from students, families, and educational administrators, including Mexico, India, and St. Paul, Minnesota.

OnePlus: Capture The Horizon

Posted: 01 Apr 2022 06:58 AM PDT

Today, Global mobile technology brand OnePlus launched 'Capture Every Horizon' campaign to celebrate the upcoming global launch of its latest flagship – OnePlus 10 Pro5G . The campaign highlights the Never Settle attitude of OnePlus by sending the phone into the stratosphere, in the ultimate challenge to showcase its camera quality, co-developed with Hasselblad. McCann Copenhagen is the agency behind.

Blip: Blipper Law April Fools' Day Campaign

Posted: 01 Apr 2022 06:51 AM PDT

Blip Integrated Ad - Blipper Law April Fools' Day Campaign
Blip Integrated Ad - Blipper Law April Fools' Day Campaign
Blip Integrated Ad - Blipper Law April Fools' Day Campaign

Blip's billboard marketplace makes it simple and affordable for any crazy idea to launch in front of millions of people. We brought this concept to life with our own crazy idea of a kid-run law firm.

Part of Collection

BaaS | Digital: YouKraine

Posted: 01 Apr 2022 06:46 AM PDT

BaaS | Digital Digital Ad - YouKraine
BaaS | Digital Digital Ad - YouKraine
BaaS | Digital Digital Ad - YouKraine

Do Youkraine? This ongoing war concerns everyone! For the majority of the western world, the war in Ukraine is not a two-sided war. It is a war against logic and the values ​​of humanity. From the get-go, disinformation in this crisis was designed to sow confusion and apathy, aiming to shift our attention from the immediate humanitarian implications and lead to indifference. By using colors synonymous now with the Ukrainian identity, this campaign by Baas | Digital depicts images of a life under siege (provided by the Say No to War stock collection), and prompts us to care about this resilient people.

UNAIDS: Unbox Me

Posted: 31 Mar 2022 09:16 AM PDT

n the lead-up to the International Transgender Day of Visibility on March 31, UNAIDS and FCB have partnered to launch "Unbox Me," an initiative aimed at raising awareness for the rights of transgender children by empowering them to stop hiding their identities and embrace their true selves. Part of the #SeeMeAsIAm campaign, "Unbox Me" is the latest collaborative effort from UNAIDS and FCB, whose ongoing partnership also included "The Mirror" in 2021.

"Unbox Me" is a creative exploration of the theme of secrecy and hiding, and the campaign aims to spotlight the struggles of transgender children, like their being closeted and their discomfort with their assigned gender, many as early as the age of two.

On: Speed Runner

Posted: 31 Mar 2022 09:08 AM PDT

Working directly with the creative team at On, Untold Studios presents the first in a series of bold and energetic films to showcase the new Cloudmonster range of running shoes.

Directed by Stefan Hunt, the 30 second film immerses viewers in a whirlwind journey set on the corner of a New York street as a keen runner flies by with curious onlookers left bemused by the speed and agility of the runner. Newspapers fly in the air as a gust of wind, hot off the heels of the runner, sends passers by into disarray.

Taking inspiration from Hollywood blockbuster movies, the spot is packed with suspense and drama, delivered with a comedic edge. Director Stefan Hunt explains, "This project was equal parts hard and fun. Hard because I so badly wanted to feature every cliche Hollywood blockbuster moment only to be reminded this was not two hours long. Fun because the world of running is full of weird and wonderful individuals and the brief was to celebrate them all. The result - I kept it simple. One runner. One movie genre. And a sprinkle of weird."

Levi's: Fresh Produce

Posted: 31 Mar 2022 08:59 AM PDT

Levi's® Fresh Inspired by Fresh Produce (The Fashion Version) For Spring/Summer 2022

Back in the 1970s, Levi's® released a collection called Fresh Produce, inspired by, well, produce. And since we all love fresh fruits and vegetables, Levi's® figured, why not bring it back, only with a fresh (pun intended) 21st century spin. Introducing Levi's® Fresh for Spring/Summer 2022, a beautiful range of dyed favorites featuring dyes derived from natural sources, including plants and botanicals.

Traditionally, natural based dyes tend to produce more earth-tone colors, but with Levi's® Fresh, we applied new dyeing methods that were able to produce vibrant, icy shades of peach, lavender, pink, and yellow. And all in a mix of both yarn and garment dyed pieces.

The dyes in the Fresh collection come from one of three natural sources, including non-endangered or non-threatened plants—like madder root extract and natural indigo—agricultural byproducts—like food waste—and minerals like clays, carbonates, and natural oxides. These dyes were specially formatted to require less auxiliaries, without compromising color fastness or aesthetic, resulting in an innovative, sustainable dye process. All dyes in the collection feature a minimum of 50 percent plant or mineral content.

Spotify: Spotify Soundscapes

Posted: 31 Mar 2022 08:33 AM PDT

Gen Z looks to Spotify for all their audio needs, and Spotify is on its way to becoming the World's Audio Network by launching its audiobook collection. However, Gen Z's short attention span makes it hard for them to catch interest in long-form audio storytelling. So, let's create a new immersive experience to get Gen Z hooked on audiobooks.

Purple Mattresses: Rest Easy

Posted: 31 Mar 2022 08:28 AM PDT

Purple Mattresses Integrated Ad - Rest Easy
Purple Mattresses Integrated Ad - Rest Easy
Purple Mattresses Integrated Ad - Rest Easy
Purple Mattresses Integrated Ad - Rest Easy
Purple Mattresses Integrated Ad - Rest Easy
Purple Mattresses Integrated Ad - Rest Easy

Other mattresses are a nightmare compared to Purple.

Cigna: The Casting Call

Posted: 31 Mar 2022 08:21 AM PDT

Cigna insurance, a global health insurance company wants to show their different brand position while talking about the competitive benefits & conditions as well as establishing a new image that Cigna understands and wants to be truly closer to consumers.

So the idea was created to connect Thai consumer with the insight that everyone has to "take multiple roles", both bad and good at the same time with unexpected results.

POWER-POLE: CHARGE, There's a better way

Posted: 31 Mar 2022 07:56 AM PDT

POWER-POLE Print Ad - CHARGE, There's a better way
POWER-POLE Print Ad - CHARGE, There's a better way
POWER-POLE Print Ad - CHARGE, There's a better way
POWER-POLE Print Ad - CHARGE, There's a better way
POWER-POLE Print Ad - CHARGE, There's a better way

Charge gives you a better way to manage your boat's power supply. The CHARGE Marine Power Management Station is more than just a battery charger, it's an intelligent power management system that performs the functions that previously needed three different devices to accomplish.

CHARGE automatically monitors your power usage and battery levels to ensure you have the right amount of energy for every accessory on your boat. While you are on the water, it maximizes your power usage. This Campaign was created to promote a new one of kind product to market. We leaned heavily on the concept of a better way to manage the power on your boat.

We tapped into the Humorous side of our demographic with our Core creative and all its elements. While supplementing it with just enough product education to wet the whistle and create a buzz with this new innovative product.

POWER-POLE: ONE WITH THE FISH

Posted: 31 Mar 2022 07:50 AM PDT

POWER-POLE Print Ad - ONE WITH THE FISH
POWER-POLE Print Ad - ONE WITH THE FISH
POWER-POLE Print Ad - ONE WITH THE FISH
POWER-POLE Print Ad - ONE WITH THE FISH

We are top of the food chain through innovation and are battle tested with pro anglers and mother nature herself. Hence becoming one with mother nature and understanding the precision of the hunt. Our products allow you control the game of fishing and give you that extra advantage.

This Campaign embodies that idea. Precision, power, and control allows each angler to become one with the fish. So, we created a product forward ad campaign that utilizes our products to create a variety of salt and freshwater fish built out of the products themselves and its working parts. This campaign is intended to change and evolve to fit messaging, and as time passes. Each fish is composited together one piece at a time and is intended to breakthrough all the traditional visual clutter of fishing publications and is the overall core creative for digital and social product forward advertising in our industry.

Pilsen Callao: E-nterpreters

Posted: 31 Mar 2022 07:45 AM PDT

This initiative seeks to promote inclusion among all friends – hearing and non-hearing – so that they can continue to communicate with each other while playing video games and continue promoting FRIENDSHIP WITHOUT DIFFERENCES.

The BOT – developed in Peru – is free and will be available to Discord users to integrate into their different servers.

Cecilia.ai: Robotic Bartender for dogs

Posted: 31 Mar 2022 07:37 AM PDT

Cecilia.ai, the developer of the world's first interactive robotic bartender, is now introducing its newest product - BarkTender.ai, the world's first robotic bartender for your canine friends.

The new product, simply named BarkTender.ai, features the same 3D avatar of the original Cecilia, and it's capable of making dozens of mocktails that canine friends would love, such as Mojidog, Puppyrinha, Dalmatini, Aperol Sit!, and much more. Cecilia's original AI-based recommendation system was tweaked and customized to Barktender.ai, which is now capable of fitting drinks to the dogs, by scanning and analyzing their size, age, noise moisture, and tail wagging speed - to find the healthiest and tastiest combination.

Medplus Pharmacy: Mama Our First Health Expert

Posted: 31 Mar 2022 07:24 AM PDT

Medplus Pharmacy Print Ad - Mama Our First Health Expert
Medplus Pharmacy Print Ad - Mama Our First Health Expert
Medplus Pharmacy Print Ad - Mama Our First Health Expert
Medplus Pharmacy Print Ad - Mama Our First Health Expert

Unarguably, many mothers' love knows no end. They will sit on fire, burn through mountains, even wrestle with us to save our own lives.

To celebrate them and their fighting for our lives with "little white lies". This campaign was birthed for Mother's Day to highlight the struggle mother's face to give their infants medications.

Pangaia: What on Earth is Pangaia?

Posted: 31 Mar 2022 07:18 AM PDT

Pangaia Integrated Ad - What on Earth is Pangaia?
Pangaia Integrated Ad - What on Earth is Pangaia?
Pangaia Integrated Ad - What on Earth is Pangaia?
Pangaia Integrated Ad - What on Earth is Pangaia?
Pangaia Integrated Ad - What on Earth is Pangaia?
Pangaia Integrated Ad - What on Earth is Pangaia?

Brand campaign for the new materials science company that brings breakthrough textile innovations into the world through everyday lifestyle products. The 360 digital and OOH content includes an anthemic manifesto video and a series of stills and social-focused animations to communicate Pangaia's ethos to a new audience in an effort to build an Earth positive business model and find a way for humans and nature to exist in harmony.

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