Ads of the World™ |
- Google: First Gen
- BabyQuest: Fertility Finder
- Mall Plovdiv: Day Out
- Mondeléz: Leave Fewer Traces
- L'Oreal: Transformation
- Office National Marocain du Tourisme: Morocco - Kingdom of Light
| Posted: 24 Apr 2022 07:14 AM PDT  By using AI and Cloud Technology, Google will provide a free app where students can receive help writing their essays, deciding what major to study and which school to attend, and planning out the entire application process. |
| Posted: 24 Apr 2022 07:06 AM PDT  Nearly 60% of the US population rely on employers to access healthcare, since there's no universal healthcare system in America. However, 70% of companies choose to exclude an essential coverage – infertility – leaving 16 million American women without treatment – which costs up to $25,000 each attempt. Unable to afford a chance to have a child, they take on massive debts, wipe their savings, even sell their homes in the pursuit of parenthood. Working for a company that covers fertility care would remedy the financial burden of treatment. However, most employers don't disclose benefit details upfront, and infertility isn't a topic candidates feel comfortable asking during job interviews. VMLY&R NY and BabyQuest together created a web tool and database that allows people to easily search and determine whether a company will cover fertility coverage in their insurance - called Fertility Finder - giving people the power to test companies for fertility coverage. BabyQuest launches the first-ever digital platform that helps those struggling with infertility find employers that cover their treatment. Users can input the name of the company and those that have been input into the database will appear with a positive symbol. Additionally, if that company has current positions open, those job listings will appear on screen. The digital tool uses a job vacancy API to integrate listing data from multiple job boards across the public domain. |
| Posted: 24 Apr 2022 07:00 AM PDT  A handful of Plovdiv's trendsetters took their first stroll down the city streets. Each of them held in their hand the key to a fresh new look, keeping in tune with the new spring collections. By scanning the qr code of each mannequin, people landed on a page where they could see the whole outfit, get inspired, and get a 10% discount at any store in Mall Plovdiv. |
| Posted: 24 Apr 2022 06:37 AM PDT  Inspired by consumer insights, Philadelphia brings sustainability to its brand strategy and wants to leave fewer traces: from supporting the reduction of food waste towards being more sustainable from farm, to tub, to your table. Philadelphia, a Mondelez brand in Europe, is helping to fulfill the company's 2025 goals for "Snacking Made Right" with clear objectives on carbon reduction, increased use of recycled plastic, reduction of waste in manufacturing, good farming practices, amongst others. To bring these actions to life, the campaign is anchored in a strong product truth: so deliciously creamy you never want to leave a trace of it on your plate. Something the brand has adopted as its mantra on sustainability: to be the cream cheese that seeks to leave fewer traces. |
| Posted: 24 Apr 2022 06:28 AM PDT  Hair is one of the keys to the process of a Transgender person, but unfortunately people who work in beauty salons do not always know how to be helpful. Until now. Within the framework of the International Day of Transgender Visibility and thanks to the Transformation initiative, developed by Sajo//McCann and L'Oréal Professional Products, in Puerto Rico there is the first network of beauty salons specialized in assisting those who are part of this community. Part of Collection |
| Office National Marocain du Tourisme: Morocco - Kingdom of Light Posted: 24 Apr 2022 06:21 AM PDT  After winning the account following a global new business pitch, BETC unveils the "Kingdom of Light" campaign with the ambition to support tourism and reveal the infinite beauty of this land. The campaign is an opportunity to value and celebrate the richness of Morocco, especially after a long period marked by a health crisis that impacted the tourism industry in the country. Famous for its uniqueness, the light in Morocco is an incredible source of inspiration for artists of yesterday and tomorrow, and also a source of movement and energy inspiring all of the senses. |
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