AlleyWatch |
| The AlleyWatch Startup Daily Funding Report: 4/7/2022 Posted: 07 Apr 2022 08:27 AM PDT The latest venture capital, seed, pre-seed, and angel deals for NYC startups for 4/7/2022 featuring funding details for Community Gaming, The Folklore, and much more. |
| Posted: 07 Apr 2022 05:57 AM PDT Gaining a foothold in today's fashion market is difficult for any designer. It's even more difficult for designers in Africa as there haven't been any established paths to build significant exposure for African luxury and emerging brands. The Folklore is on a mission to change that with its B2B whole e-commerce marketplace that connects African designer fashion brands with global retailers. The company works closely with the designers to give them the digital tools needed to differentiate and prepare their brands for e-commerce and provides them with enhanced visibility through its content arm – The Folklore Edit. The wholesale platform is free for retailers to use and brands pay either a straight commission or a combination of commission and a flat fee. Folklore takes an affiliate commission on any sales generated by the content side or through direct-to-consumer sales. Currently, the platform features just under 40 brands for women and 20 brands for men's apparel. AlleyWatch caught up with The Folklore Founder and CEO Amira Rasool to learn more about the inspiration for the business, the company's strategic plans, latest round of funding, and much, much more... |
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