Friday, April 1, 2022

More About Advertising

More About Advertising


All change in London adland: Billy Faithfull leaves Engine, Ben Bilboul departs Karmarama

Posted: 01 Apr 2022 01:51 AM PDT

Must be the Great Resignation. Engine Creative (formerly WCRS) stalwart Billy Faithfull (below) is to leave the agency after 15 years. Engine being sold to Next 15’s ODD. CCO Faithfull says: "Since mid 2021, I have been discussing with the business my plans to move on to pastures new, but with the disruption of the ...

The post All change in London adland: Billy Faithfull leaves Engine, Ben Bilboul departs Karmarama first appeared on More About Advertising.

Alexa’s latest shoot-out from Droga5 helps hard of hearing

Posted: 01 Apr 2022 01:15 AM PDT

Droga5 London is continuing its extensive tour of history for Amazon’s Alexa, this time it’s back to (a version of) The Wild West following forays to Pompeii among other places, with the indomitable Alexa helping a lady who’s hard of hearing (but not old, a nice touch) with subtitles. We’re all becoming rather dependent on ...

The post Alexa's latest shoot-out from Droga5 helps hard of hearing first appeared on More About Advertising.

MAA Ad of the Week: Qantas from The Monkeys

Posted: 01 Apr 2022 12:55 AM PDT

Long-running campaigns seem few and far between these days (is it because media planners keep changing the goal posts?) but this one from Qantas is positively venerable, at least 12 years. But Aussies clearly still love the old country (even if some of them, as here, pursue their glittering careers elsewhere.) A good job, as ...

The post MAA Ad of the Week: Qantas from The Monkeys first appeared on More About Advertising.

Why your donations are important to a free MAA

Posted: 31 Mar 2022 05:01 PM PDT

Many thanks to the many readers – including companies – who have supported MAA over the past two years via your donations. We’ve been overwhelmed by the support, from one-off to regular donations, and it’s been a real boon in the seeming never-ending pandemic. Regular monthly donations are especially appreciated. For advice companies are invited ...

The post Why your donations are important to a free MAA first appeared on More About Advertising.

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