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- VCCP launches digital CX agency Bernadette, starting in UK
- Dove challenges beauty influencers with #DetoxYourFeed
- Samsung under fire for ‘tone deaf’ ad showing lone woman jogger at 2am
- Pandemic recovery boosts UK adspend to record £31.9 billion
| VCCP launches digital CX agency Bernadette, starting in UK Posted: 28 Apr 2022 03:31 AM PDT It's been a busy time for VCCP, launching new divisions to wrap up distinct offerings for clients around the preoccupations of the day. The latest is a digital customer experience agency called Bernadette, named after the girl in their "girl and bear" logo and meaning “brave as a bear.” In February, VCCP launched VCCP+ into ... The post VCCP launches digital CX agency Bernadette, starting in UK first appeared on More About Advertising. |
| Dove challenges beauty influencers with #DetoxYourFeed Posted: 28 Apr 2022 02:38 AM PDT Unilever is clearly unabashed by the stick it’s received in some quarters for putting purpose above commerce and it’s back with one of its most ambitious efforts to date, the Dove “self-esteem project.” The new campaign from Ogilvy – #DetoxYourFeed – purports to show the hazards young girls face online from barmy influencers by using ... The post Dove challenges beauty influencers with #DetoxYourFeed first appeared on More About Advertising. |
| Samsung under fire for ‘tone deaf’ ad showing lone woman jogger at 2am Posted: 28 Apr 2022 01:05 AM PDT A new Samsung ad by Ogilvy New York has been criticised by women's running groups and campaigners for showing a woman getting up at 2am to go running alone through the streets of a city, wearing her Samsung headphones. Reclaim These Streets calls it "tone deaf" and Esther Newman, editor of Women's Running magazine describes ... The post Samsung under fire for 'tone deaf' ad showing lone woman jogger at 2am first appeared on More About Advertising. |
| Pandemic recovery boosts UK adspend to record £31.9 billion Posted: 28 Apr 2022 12:39 AM PDT The UK ad market reached a record £31.9bn in 2021, equating to growth of 34.3% year-on-year. The latest AA/WARC full year figures reveal the 2021 ad market emerged £8bn larger than April 2020's original forecast of £24bn, set at the beginning of the Covid-19 pandemic. This is in partly due to inflationary pressures on the ... The post Pandemic recovery boosts UK adspend to record £31.9 billion first appeared on More About Advertising. |
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