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- Paws appoints Matt Edwards’ BigSmall without a pitch
- Beats by Dre enters a hybrid metaverse
- Peroni enters zero alcohol beer stakes with Trouble Maker
| Paws appoints Matt Edwards’ BigSmall without a pitch Posted: 04 Apr 2022 03:44 AM PDT BigSmall, the agency founded a year ago by ex-WCRS CEO Matt Edwards, with former WCRS/Engine creative director, Tom Evans, and Ben Cleaver (Blue Marlin NY) has won the pan-European Paws pet care account without a pitch. A new TV, radio and digital campaign — a first for the brand — goes on air this week, ... The post Paws appoints Matt Edwards' BigSmall without a pitch first appeared on More About Advertising. |
| Beats by Dre enters a hybrid metaverse Posted: 04 Apr 2022 02:05 AM PDT Beats by Dre’s newbie with DJ Kerwin Fost is getting loads of attention, maybe because it seems a kind of hybrid metaverse number with Kerwin exploring a metaverse-style universe (if you can have one of those) for Beats’ new Cosmophones. A middle-aged gent appears two thirds of the way through. Who he? Is it to ... The post Beats by Dre enters a hybrid metaverse first appeared on More About Advertising. |
| Peroni enters zero alcohol beer stakes with Trouble Maker Posted: 04 Apr 2022 12:27 AM PDT What can you say about a zero alcohol beer that’s not very strong in its original guise? Peroni’s agencies Trouble Maker and Unbound Creative have gone for a good way to start relationships – at least there’ll be none of that nonsense about getting your intended drunk. Complete with sunny Sicilian scenes. Richard Ingram, global ... The post Peroni enters zero alcohol beer stakes with Trouble Maker first appeared on More About Advertising. |
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