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- Barclaycard abandons Droga5 for BBH
- Publicis boss Arthur Sadoun reveals cancer surgery
- Charlotte Willcocks : why culture is the future of strategy
- Adam&eveDDB up for an Emmy, Neverland spreads its wings
- MAA Ad of the Week: Lumo from Mother
- Expanding VMLY&R Health appoints Gillis as first CEO
- Jerry Buhlmann joins digital agency Dept as non exec chair
- BETC crafts a poster classic for Canal+ hit BBC drama
| Barclaycard abandons Droga5 for BBH Posted: 08 Apr 2022 02:40 AM PDT Barclaycard has dumped Droga5 for BBH in a sudden switch. BBH has been Barclays Bank’s main agency for 20 years. D5 continues on the Barclays Business account. D5 says: "We're proud of all the Barclaycard work we've created over the last three years, working with Simon Cowell and Grace Jones to create campaigns both epic ... The post Barclaycard abandons Droga5 for BBH first appeared on More About Advertising. |
| Publicis boss Arthur Sadoun reveals cancer surgery Posted: 08 Apr 2022 01:53 AM PDT Publicis CEO Arthur Sadoun takes to the airwaves quite often, sometimes in cahoots with his old boss and fellow humourist Maurice Levy. Here he is in different mode, telling Publicis employees and others that he’s had treatment for a cancerous tumour, successfully it seems. Unusual from a CEO but Sadoun is a character and he ... The post Publicis boss Arthur Sadoun reveals cancer surgery first appeared on More About Advertising. |
| Charlotte Willcocks : why culture is the future of strategy Posted: 08 Apr 2022 01:31 AM PDT Traditional strategy, as we know it, set down by 'the founding fathers' of advertising is no longer enough to cut through the noise for marketing brands wanting to leave a lasting impression on their consumers. Traditional brand planning was created in a time where brands held the power to drive change and evolution. It was ... The post Charlotte Willcocks : why culture is the future of strategy first appeared on More About Advertising. |
| Adam&eveDDB up for an Emmy, Neverland spreads its wings Posted: 08 Apr 2022 01:06 AM PDT The International Paralympics Committee and agency adam&eveDDB have been nominated for a Sports Emmy, the 43rd time these have been held it seems. #WeThe15 launched with a film at the 2020 Tokyo Paralympic Games Opening Ceremony broadcast around the world and the campaign included iconic global Out of Home sites and earned tons of media ... The post Adam&eveDDB up for an Emmy, Neverland spreads its wings first appeared on More About Advertising. |
| MAA Ad of the Week: Lumo from Mother Posted: 08 Apr 2022 12:11 AM PDT Reassuring that there’s still an ad agency that can do ads (ads are so last year in certain quarters) and Mother rarely lets you down. This one’s for new client Lumo, an all-electric UK train service that answers the envoronmental needs of even the most dedicated Greta Thunberg lookalike. Sharp, funny and to the point. The post MAA Ad of the Week: Lumo from Mother first appeared on More About Advertising. |
| Expanding VMLY&R Health appoints Gillis as first CEO Posted: 07 Apr 2022 11:21 PM PDT WPP’s VMLY&R Health has announced a raft of appointments including Claire Gillis (below) as its first CEO. Other leadership roles are: Jason Gloye, co-lead North America and chief client officer; Christianna Gorin co-lead North America and chief experience officer; Walt Geer, chief experience design officer and Olivia Collins managing director of global growth. VMLY&R Health ... The post Expanding VMLY&R Health appoints Gillis as first CEO first appeared on More About Advertising. |
| Jerry Buhlmann joins digital agency Dept as non exec chair Posted: 07 Apr 2022 07:53 AM PDT Jerry Buhlmann, the former CEO of Dentsu Aegis Network, has joined international digital agency Dept as a non-executive chairman, where he has been brought in to advise on growth and global expansion. Dept was founded in Amsterdam in 2015 and now employs 2,500 people in 30 offices. The agency's clients include Google, Meta, Diageo, Samsung, ... The post Jerry Buhlmann joins digital agency Dept as non exec chair first appeared on More About Advertising. |
| BETC crafts a poster classic for Canal+ hit BBC drama Posted: 07 Apr 2022 02:55 AM PDT One of the high points of broadcasting this year has been the BBC’s ‘This is going to hurt’ on the BBC, based on hospital doctor Adam Kay’s real life memoir. Showing the travails of a junior doctor in an NHS hospital. It’s now going to French TV on Canal+ and agency BETC has produced a ... The post BETC crafts a poster classic for Canal+ hit BBC drama first appeared on More About Advertising. |
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