Tuesday, May 3, 2022

Ads of the World™

Ads of the World™

Nvidia GeForce Now: PC Gaming Anywhere

Posted: 03 May 2022 05:16 AM PDT

Brief:
Bring a national video campaign to life for the Australian launch of GeForce NOW, the Nvidia cloud gaming service. The proposition, for the creative, was that users can play PC games through their old devices, anywhere, anytime.

Solution:
We came up with the concept 'PC Gaming Anywhere' which was communicated through metaphors, transitions and funny scenarios. We executed three films in portrait format to fit in with TikTok and Instagram ads, where all of the advertising spend was distributed.

Genesis Motor Middle East & Africa: Life in Perfect Harmony

Posted: 02 May 2022 10:19 AM PDT

Bluebird Communications: May your labour pay off.

Posted: 02 May 2022 10:12 AM PDT

Bluebird Communications Integrated Ad - May your labour pay off.

An estimated 2.4 percent of parents are stay-at-home parents, by choice or circumstances beyond their control.

While the world celebrates the doggedness of workers all over the world, we choose to celebrate all full-time/stay-at-home parents, whose only labour is working for the ones they love.

Gdańsk Housing Investment Opacka: Time creates value

Posted: 02 May 2022 09:50 AM PDT

Sometimes you have to reach far back into the past for a novel effect. Warsaw-based Communication Unlimited agency has prepared a premium advertising campaign for the Tri-City developer, drawing inspiration from Baroque painting.

The campaign runs under the tagline "Time creates value" and presents four portraits: a woman, a man, a boy, and a dog, all of which make stylistic reference to 17th century painting. The aim is to combine the past with the present, to convey the atmosphere of modern apartments blended into their historical surroundings.

Hyundai - Peru: Drinks lie

Posted: 02 May 2022 09:39 AM PDT

Hyundai - Peru Print Ad - Drinks lie
Hyundai - Peru Print Ad - Drinks lie
Hyundai - Peru Print Ad - Drinks lie

With the aim to raise awareness about the importance of not drinking alcohol when driving, "Drinks lie" campaign was created by Hyundai and Arena by Havas, and it is composed of graphics that reflect the effect that occurs when driving under the influence of alcohol.

Smoov Nigeria: Happy Workers' Day

Posted: 02 May 2022 08:41 AM PDT

Workers' Day is a holiday workers look forward to as they get some time off work to chill and unwind.

The brand used this period to celebrate the hardwork, committment and dedication of every working customer of SMOOV.

Peak Chocolate: Worker's Day

Posted: 02 May 2022 08:24 AM PDT

LandWey: Land Is Home

Posted: 02 May 2022 08:14 AM PDT

Where others see land, we see home

Home, where your peace of mind and mental health is a priority.

Home, where you're lavished with comfort, joy, and laughter.

Home, where everything living and livelihood happens.

If you take a second look, you'll realize it's more than land, it's home

Houma CVB: City of Houma Rebrand

Posted: 02 May 2022 07:55 AM PDT

Houma CVB Integrated Ad - City of Houma Rebrand
Houma CVB Integrated Ad - City of Houma Rebrand
Houma CVB Integrated Ad - City of Houma Rebrand
Houma CVB Integrated Ad - City of Houma Rebrand
Houma CVB Integrated Ad - City of Houma Rebrand
Houma CVB Integrated Ad - City of Houma Rebrand
Houma CVB Integrated Ad - City of Houma Rebrand

Innovative Advertising introduced a new brand mark, website, digital ad campaign, and collateral materials to help enhance the image of the City of Houma in Louisiana.

Baldwin Hardware: Baldwin Obsession

Posted: 02 May 2022 07:13 AM PDT

For generations, Baldwin has exemplified luxury and prestige. From making the gift of choice in the Eisenhower White House to creating a one-of-a-kind, never-to-be-duplicated-again design for Jacqueline Kennedy, Baldwin has set the standard for all others to follow.

Now the Baldwin brand is receiving an introduction via SCS to the next generation. While Baldwin hardware is trusted as an amazing brand with a strong heritage of premium design and quality, luxury homeowners and designers think of them in a more "traditional old money" luxury space.
With new challengers reaching new generations of luxury hardware buyers, it's time for Baldwin to expand their customer base by updating their brand relevance for a whole new audience that has an entirely different take on what "luxury" means.

Honda Power Equipment: The Cordless Range

Posted: 02 May 2022 06:46 AM PDT

Taking inspiration from the pioneering spirit of historical Honda's automotive campaigns, Andy Peel, Senior Creative at Southpaw, focused on an ambitious match-cutting approach. Directed by Luc Reso Janin, the film was produced by Irresistible Studios.

This campaign was created to showcase Honda's impressive range of cordless power tools. The dynamic and visually exciting film conveys the long-lasting and constant power of one battery and its utility across multiple tools regardless of the task. The film showcases the adaptability and capability of the cordless line, as the four tools accomplish a variety of tasks all from a single source of power.

The Big Issue: I'm Here

Posted: 02 May 2022 06:36 AM PDT

The last few years have changed how we interact with each other. People rush through their day and don't notice those around them – and it's having an incredible impact on Big Issue vendors.

To support them, Forever Beta and The Big Issue launched I'm Here, a digital out-of-home campaign that uses technology to connect people. Whenever vendors are on the street, geolocation beacons in their jackets trigger digital screens that point people in their direction – right down to how many metres away they are.
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