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- Havas and Arnold win recruitment giant Randstad duo
- David Droga outlines his vision for new Accenture Song
- No (real) surprise as Burger King makes surprise switch out of David Miami
- Heineken and Publicis confront gender bias in football, with Thierry Henri, Alex Scott – and beer
| Havas and Arnold win recruitment giant Randstad duo Posted: 03 May 2022 02:53 AM PDT Netherlands-based Randstad, which claims to be the biggest global specialist HR services provider, has appointed Havas London as its creative agency of record. At the same time its online-only recruitment site Monster has chosen sibling Arnold Worldwide in Boston to handle its business. The two Havas-owned agencies will produce linked but separate campaigns. The appointments ... The post Havas and Arnold win recruitment giant Randstad duo first appeared on More About Advertising. |
| David Droga outlines his vision for new Accenture Song Posted: 03 May 2022 02:16 AM PDT David Droga, CEO of newly-minted Accenture Song (formerly Accenture interactive) has been enlarging on the rebrand, saying the move the move was necessary to create a simpler model that clients could understand while also expanding the type of clients agencies are able to work on. He goes on: "We are obviously not going to take ... The post David Droga outlines his vision for new Accenture Song first appeared on More About Advertising. |
| No (real) surprise as Burger King makes surprise switch out of David Miami Posted: 03 May 2022 01:46 AM PDT It’s the end of an ad era it seems, Burger King has moved its US creative account from David Miami – no more multi-awarded Moldy Whoppers’ – to indie agency O'Keefe Reinhard & Paul (OKRP.) Saying, according to reports that it’s now eschewing “creative excellence” for “creative effectiveness.” The move follow the departure of high ... The post No (real) surprise as Burger King makes surprise switch out of David Miami first appeared on More About Advertising. |
| Heineken and Publicis confront gender bias in football, with Thierry Henri, Alex Scott – and beer Posted: 02 May 2022 11:58 PM PDT Even in 2022, issues around gender still spark endless controversy, but this hasn't deterred Heineken from stepping up to make gender bias the central tenet of its UEFA football sponsorship activity, both on and off the pitch. The latest instalment in Publicis Italy’s "Cheers to all fans" campaign adds the line, "Men included," to challenge ... The post Heineken and Publicis confront gender bias in football, with Thierry Henri, Alex Scott – and beer first appeared on More About Advertising. |
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