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- What was missing at Cannes 2022? Clever ads for dodgy brands maybe
- Why your donations are important to a free MAA
- Channel 4 to increase disabled ad representation with £1m
- Italian ice cream brand laps up a ‘Gruvi Caind of Lov’
- Amnesty International marshals support against ‘Land of the Unfree’ US abortion ruling
- Jane Austin: work with activists and be more like Colleen – five Cannes commandments
| What was missing at Cannes 2022? Clever ads for dodgy brands maybe Posted: 30 Jun 2022 02:49 AM PDT If you were a UK client venturing to the Cannes Lions for the first time this year, what would you have learned? And would it help you, say, sell more chocolate bars or improve the image of your fossil-fuel based energy company? Would you have gained a valuable steer as to which are the best ... The post What was missing at Cannes 2022? Clever ads for dodgy brands maybe first appeared on More About Advertising. |
| Why your donations are important to a free MAA Posted: 29 Jun 2022 04:46 PM PDT Many thanks to the many readers – including companies – who have supported MAA over the past two years via your donations. We’ve been overwhelmed by the support, from one-off to regular donations, and it’s been a real boon in the seeming never-ending pandemic. Regular monthly donations are especially appreciated. For advice companies are invited ... The post Why your donations are important to a free MAA first appeared on More About Advertising. |
| Channel 4 to increase disabled ad representation with £1m Posted: 29 Jun 2022 01:22 AM PDT Only 4% of TV adverts in the UK feature disabled people, dropping to 1% of disabled people in lead roles, despite 22% of the UK population being disabled, according to new research from broadcaster Channel 4. The findings underpin C4’s 2022 Diversity in Advertising Award with over £1m of TV and social media airtime on ... The post Channel 4 to increase disabled ad representation with £1m first appeared on More About Advertising. |
| Italian ice cream brand laps up a ‘Gruvi Caind of Lov’ Posted: 29 Jun 2022 12:43 AM PDT Lots of serious stuff around at the moment, even among the lotus eaters returning from Cannes. So let’s vary the formula and hot foot it down the coast a bit to Italia with a new campaign from agency Auge for ice cream brand Sammontana and some mis-spelt food porn, a 'Gruvi Caind of Lov.' Auge ... The post Italian ice cream brand laps up a 'Gruvi Caind of Lov' first appeared on More About Advertising. |
| Amnesty International marshals support against ‘Land of the Unfree’ US abortion ruling Posted: 29 Jun 2022 12:18 AM PDT Amnesty International has entered the Roe v. Wade abortion lists with ‘The Land of the Unfree,’ a short film from Norwegian ad agency Anorak, directed by Nicolina Knapp and produced by B-Reel Films. The film riffs on the US national anthem and shows four different women and girls of varied circumstances, each facing the consequence ... The post Amnesty International marshals support against 'Land of the Unfree' US abortion ruling first appeared on More About Advertising. |
| Jane Austin: work with activists and be more like Colleen – five Cannes commandments Posted: 28 Jun 2022 11:27 PM PDT Now that Cannes is behind us, it's worth reflecting on what that was all about and what, if anything, we can learn from it. Cannes Lions festivals often blur into one but, coming off the back of a global pandemic and upstaged by environmental protests, Cannes 2022 should stick in the memory for a while. ... The post Jane Austin: work with activists and be more like Colleen – five Cannes commandments first appeared on More About Advertising. |
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