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- Short and sweet from W+K for new TK Maxx website
- Media agency OMD breaks newish ground – with a chief client experience officer
- MAA Ad of the Week: Amnesty International on Roe v. Wade
- Direct Line enlists King Valkyrie for summer ad drive
| Short and sweet from W+K for new TK Maxx website Posted: 01 Jul 2022 02:38 AM PDT Didn’t know TK Maxx didn’t have a website (one’s tempted to cheer) but now they have and Wieden+Kennedy London has produced a diverting 30 seconds to tell us so, featuring some surprised TK Maxxers. And that’s it (no more needed.) W+K has been somewhat off form for the past couple of years (by its historic ... The post Short and sweet from W+K for new TK Maxx website first appeared on More About Advertising. |
| Media agency OMD breaks newish ground – with a chief client experience officer Posted: 01 Jul 2022 02:25 AM PDT Don’t wish to be mean or anything but note that OMD, the Omnicom media agency, has just appointed a “chief client experience officer.” Adland is awash with chief this and thats, but what exactly is a chief client experience officer? Or a chief client officer for that matter (there are quite a lot of those ... The post Media agency OMD breaks newish ground – with a chief client experience officer first appeared on More About Advertising. |
| MAA Ad of the Week: Amnesty International on Roe v. Wade Posted: 01 Jul 2022 02:05 AM PDT Amnesty International has spread its wings somewhat with this rapid response to the US Roe v. Wade abortion ruling. From Norwegian ad agency Anorak. Freedom is still the issue though, even in what Amnesty calls the ‘Land of the Unfree.’ Will it change anyone’s mind? Very much doubt it in the entrenched old USA. How ... The post MAA Ad of the Week: Amnesty International on Roe v. Wade first appeared on More About Advertising. |
| Direct Line enlists King Valkyrie for summer ad drive Posted: 01 Jul 2022 01:47 AM PDT A coup for direct Line and agency Saatchi & Saatchi I guess as it’s new ‘We’re On It’ ad features King Valkyrie (it’s a she or seems to be, never quite sure these days) from ‘Thor: Love and Thunder’ which comes out at the weekend. So King misses the action (as ever in this series) ... The post Direct Line enlists King Valkyrie for summer ad drive first appeared on More About Advertising. |
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