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- Leo Burnett scoops PepsiCo India creative and digital
- EE takes a stand against sexist hate ahead of women’s Euros
- Virgin Media and Camelot wheel out big agency guns
- Hegarty creates new campaign for AI talent agency Genie
| Leo Burnett scoops PepsiCo India creative and digital Posted: 04 Jul 2022 02:04 AM PDT Publicis Groupe has deepened its relationship with PepsiCo with its Leo Burnett winning the food and beverages giant in India. Leo B will handle creative and digital for all PepsiCo brands in the country following a multi-agency pitch. Last year Publicis won all PepsiCo media in China. PepsiCo India senior V-P George Kovoor says: "At ... The post Leo Burnett scoops PepsiCo India creative and digital first appeared on More About Advertising. |
| EE takes a stand against sexist hate ahead of women’s Euros Posted: 04 Jul 2022 12:54 AM PDT This is a good, thought provoking ad for the first day of the UEFA Women's Euros. The "Hope United" campaign, which was rolled out during the men's Euros last year – although with limited success, given at the hate that spilled out post-penalties at the final vs Italy – is back with a focus on ... The post EE takes a stand against sexist hate ahead of women's Euros first appeared on More About Advertising. |
| Virgin Media and Camelot wheel out big agency guns Posted: 04 Jul 2022 12:35 AM PDT Tow big campaigns from two of the UK’s biggest agencies: are they in rude health? First up is VCCP in its debut for Virgin Media, newly merged with O2. VCCP (O2’s agency) won the business in a shoot-out with adam&eveDDB. Essentially plugging what we used call ‘bundles’ as best for the streaming generation. With a ... The post Virgin Media and Camelot wheel out big agency guns first appeared on More About Advertising. |
| Hegarty creates new campaign for AI talent agency Genie Posted: 04 Jul 2022 12:30 AM PDT The talent crunch is affecting pretty much every business, and if you can't put graduates on £120k starting salaries like some of the legal firms are doing, why not get John Hegarty to mastermind your ad campaign instead? It helps, of course, that Hegarty is chairman of AI talent agency Genie, which is the client ... The post Hegarty creates new campaign for AI talent agency Genie first appeared on More About Advertising. |
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