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- Marketing uplift lifts Procter & Gamble sales and innovation
- Post-pandemic creativity: vintage Glazer for Burberry, W+K stutters for Ford
- Laurence Green: advertising can have its gold medallists too
| Marketing uplift lifts Procter & Gamble sales and innovation Posted: 02 Aug 2021 01:13 AM PDT Procter & Gamble, long the bellwether for marketing, credits a rise in marketing expenditure of 11.6% to $8.18 billion with with a 7% sales increase in its fiscal year ended June 30. Over the past five years P&G’s top line growth has increased from 2% to 6%. Outgoing CEO David Taylor says such expenditure is ... The post Marketing uplift lifts Procter & Gamble sales and innovation first appeared on More About Advertising.  |
| Post-pandemic creativity: vintage Glazer for Burberry, W+K stutters for Ford Posted: 02 Aug 2021 12:23 AM PDT Horses, water and director Jonathan Glazer worked their magic famously for Guinness all those years ago so it’s a smart idea of Burberry CCO Riccardo Tisci to re-unite them to launch new fragrance line Hero from Burberry. Tisci gets a credit too, so happiness all round. Actor Adam Driver in Centaur mode. Not quite ‘Surfer’ ... The post Post-pandemic creativity: vintage Glazer for Burberry, W+K stutters for Ford first appeared on More About Advertising.  |
| Laurence Green: advertising can have its gold medallists too Posted: 01 Aug 2021 11:25 PM PDT A year later than scheduled – and empty as its arenas may be – human excellence is back in the form of the Olympics and imminent Paralympics, and with it some pointers for us mere mortals negotiating storyboards rather than diving boards. In search of a soundbites or silver bullet, we often collapse our line ... The post Laurence Green: advertising can have its gold medallists too first appeared on More About Advertising.  |
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