World Branding Forum

Olay and Grey Hong Kong redefines the traditional definition of beauty

Posted: 02 Aug 2021 05:33 AM PDT

Olay features La Mu Yang Zi and famous comedian, Yang Li, to talk candidly about facial anxiety

Grey Hong Kong and Olay have released the first part of the brand’s latest campaign, Pursuit of Fearless. While current beauty and fashion brands have been promoting individuality for a few years now and placing others who are different in the forefront has been great. However, it doesn’t answer the question, “What about me?”.

According to a recent study in China, six out of ten women say they lack confidence in their appearance and feel anxious about how others may perceive them if they don't fit into what is considered to be beautiful.

In their latest campaign, Grey Hong Kong and Olay have made difference personal with a resounding statement, "You can't find another me in the world."

The statement is the hub of Grey Hong Kong's new campaign for Olay, Fearless of Judgement, which is the first part of a series under Olay China's newly launched brand idea, Pursuit of Fearless. The campaign film features La Mu Yang Zi, a Chinese actress who is not usually seen as conforming to the traditional definition of beauty.

"This is a time we think it is necessary to walk further with Chinese women on the journey to becoming fearless," stated Hyoeun Kim, vice president of P&G Greater China, Skin Care – Olay.

The campaign film has been released on several online platforms including Dou Yin, Weibo & Wechat. Olay has also teamed up with the Xiao Kou Stand-up comedy show inviting Yang Li, a famous female comedian, to talk candidly about facial anxiety, and invited more celebrities and actresses, KOLs, writers and bloggers, to participate in the campaign.

"We will continue to tell heartfelt stories to consumers and make Olay a meaningful brand," stated Duffy Lau, general manager, Grey Hong Kong.

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P&G appoints Jon R. Moeller as President and Chief Executive Officer

Posted: 02 Aug 2021 04:16 AM PDT

Mr Taylor will lead the Board of Directors and provide advice and counsel to the CEO and P&G leadership on Company decisions

The Procter & Gamble Company has announced that Jon R. Moeller, Vice Chairman and Chief Operating Officer, will succeed David Taylor as Procter & Gamble's President and Chief Executive Officer, effective 1 November 2021.

Mr Moeller has been appointed to the Company's Board of Directors. On 1 November 2021, David Taylor will become Procter & Gamble's, Executive Chairman. In this role, Mr Taylor will lead the Board of Directors, and provide advice and counsel to the CEO and P&G leadership on Company decisions.

James McNerney, Lead Director of P&G's Board, said, "We thank David for his strategic leadership and guidance over the last six years as the Company has returned to consistent balanced growth and value creation. A strong plan for sustained success is in place and the Board unanimously agrees that now is the time to transition to Jon as CEO. We are fortunate and grateful to have David continue as Executive Chairman."

Mr McNerney expressed the Board's confidence in Jon Moeller. "Jon has been an integral part of P&G’s leadership team for well over two decades, helping develop the strategies that P&G people are executing with excellence to drive P&G's growth and value creation. He is an outstanding leader, and the Company will benefit from his ongoing leadership to build on the strong momentum he has helped create over the last few years."

Mr Moeller joined P&G in 1988. He has been a member of P&G's global leadership team since 2009, serving as Chief Financial Officer, Chief Operating Officer, and Vice-Chairman. Throughout his career, he has held various senior leadership roles in categories, sectors, regions, and helped build several of P&G's core businesses. Mr Moeller played a pivotal role in designing and implementing P&G's portfolio, superiority, productivity and organisation design strategy, as part of one of the most significant transformations in the Company's history.

"I am honoured to serve as P&G's CEO," said Mr Moeller. "My confidence in the future is rooted in my confidence in P&G people. They are committed to lead, motivated to win, and have a strong focus on sustained excellence in everything we do—serving consumers and delivering for shareholders through an integrated strategy that is delivering balanced growth and value creation."

In addition, Shailesh Jejurikar has been elected Chief Operating Officer, effective 1 October 2021. Mr Jejurikar will report to Mr Moeller and his successor will be announced at a later date. He currently serves as the Chief Executive Officer of the Company's Fabric & Home Care sector, P&G's largest business unit, which has consistently delivered industry-leading results.

"It has been an honour of a lifetime being the CEO of P&G, and I am incredibly grateful for the support of P&G's Board, leadership team and P&G people everywhere. Together, we have established strong momentum through an integrated strategy that is being executed with excellence," said Mr Taylor. "The Board and I are confident the time is right to transition the role of CEO, and I look forward to supporting Jon, Shailesh and the entire team as they continue to raise the bar to win with consumers and customers around the world and deliver sustained excellence."

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Food And Recipe Fusion

Monday, August 2, 2021