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- Djaba is over and up in another Publicis Groupe shuffle
- Waitrose gets back to Xmas basics with comedy food focus
- Refuge looks for a port in a tech storm as domestic abuse charity reaches 50
- Iceland’s Icelandverse beats Zuck to the punch
- Post-lockdown creativity: Heineken’s Lockdown Love Story is a much-needed tonic
- Reed Smith’s Nick Swimer: why media buying needs to move beyond standardisation
| Djaba is over and up in another Publicis Groupe shuffle Posted: 16 Nov 2021 04:39 AM PST Publicis Groupe has promoted Magnus Djaba, CEO of its UK creative agencies, to chief client officer. When he takes up the group's top global client role, Annette King, CEO of Publicis Groupe UK (and recently made chair of the BBH global board), will take over responsibility for the creative agencies. Publicis has developed a knack ... The post Djaba is over and up in another Publicis Groupe shuffle first appeared on More About Advertising. |
| Waitrose gets back to Xmas basics with comedy food focus Posted: 16 Nov 2021 03:40 AM PST Christmas ads are a marathon not a sprint this year (everyone seems to be in the action) but the finishing line may be in sight. Hoving into view is Waitrose, this year detached from its recent supporting role in parent john Lewis’ Big One – a separation that suits both. Also from adam&eveDDB, with something ... The post Waitrose gets back to Xmas basics with comedy food focus first appeared on More About Advertising. |
| Refuge looks for a port in a tech storm as domestic abuse charity reaches 50 Posted: 16 Nov 2021 02:50 AM PST At first it’s yet another smartphone ad, detailing how you can beat the traffic and other life-saving features. Then we’re told that maps in real time can "keep you up to date with traffic in your area… and her movements", while smart home features can be used to adjust to adjust the heating and lights ... The post Refuge looks for a port in a tech storm as domestic abuse charity reaches 50 first appeared on More About Advertising. |
| Iceland’s Icelandverse beats Zuck to the punch Posted: 16 Nov 2021 01:41 AM PST As we gird our loins for a trip around Mark Zuckerberg’s metaverse (would you really trust Facebook to design the entire virtual world you might be daft enough to occupy?), Inspired by Iceland has produced a film debunking the whole thing with the ‘Icelandverse.’ Fronted by chief visionary officer Zack Mossbergsson (who bears a certain ... The post Iceland's Icelandverse beats Zuck to the punch first appeared on More About Advertising. |
| Post-lockdown creativity: Heineken’s Lockdown Love Story is a much-needed tonic Posted: 16 Nov 2021 01:17 AM PST Has Cannes chosen its Creative Advertiser of the Year yet? Think that’s what it’s called. Heineken must be a contender: Publicis Italia has produced a string of cheery ads, including this one which celebrates a ‘Lockdown Love Story,’ without pushing the beer down your throat (although it makes a telling last few seconds appearance.) Shot ... The post Post-lockdown creativity: Heineken's Lockdown Love Story is a much-needed tonic first appeared on More About Advertising. |
| Reed Smith’s Nick Swimer: why media buying needs to move beyond standardisation Posted: 16 Nov 2021 12:57 AM PST The recent publication of the Incorporated Society of British Advertisers (ISBA) media planning and buying template was met with wide interest and debate from the ad industry. It sought to address some thorny issues that previous versions had danced around; and by seeking a settled position, aims to reduce (typically un-budgeted!) time and costs on ... The post Reed Smith's Nick Swimer: why media buying needs to move beyond standardisation first appeared on More About Advertising. |
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