Friday, December 3, 2021

Adpulp

Adpulp


Best of Adpulp 2021

Posted: 03 Dec 2021 08:02 AM PST

The year is not yet concluded, but I have concluded that the following articles on Adpulp.com are my favorites of 2021 (so far). A Book for 'Ad People' with Brains The Machines Have Moved In. The Machines Have No Feelings. Ad Legends Who Shaped the Modern Craft of Advertising Introduction to Marketing Effectiveness (A Primer) […]

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Job Number One: Ask Good Questions and Take Good Notes

Posted: 02 Dec 2021 09:14 AM PST

I started interviewing people when I was 18 years old and a freshman at Franklin & Marshall College. One thing I know about myself—I have a journalist’s temperament, which I bring to the ad business, sometimes successfully. In this new collection of 18 interviews with 19 advertising professionals, there’s a series of successful moments where […]

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