Wednesday, February 2, 2022

Ads of the World™

Ads of the World™


Asian Art Museum of San Francisco and HSBC: The Luckiest Red

Posted: 01 Feb 2022 10:56 AM PST

In honor of Lunar New Year – a holiday observed by Asian and Pacific Island countries – HSBC (Hong Kong and Shanghai Banking Corporation), and Wunderman Thompson Canada have set out on a unique venture to uncover the most frequently used shade of red to honor and elevate Asian artists in the US market.

HSBC Bank USA partnered with one of the world's finest collections of Asian art, The Asian Art Museum of San Francisco, to examine their collection of over 18,000 paintings, sculptures, textiles, and artifacts using an artificial intelligence-based program called Adobe Sensei. 'The Luckiest Red' has been digitally matched by Pantone to be distributed by Asian American artists for the purpose of creating works which will be shared by HSBC Bank USA in May, when the US will celebrate Asian American Pacific Islander Heritage Month.

Part of Collection

Chevrolet: 2022 Chevy Silverado - Walter in Winter

Posted: 01 Feb 2022 10:39 AM PST

Walter, the cat who acts like a dog, is back! He and his owner head out in a Chevy Silverado Trail Boss for some epic snow day adventures. With a two-inch lift and Goodyear® Duratrac tires, this truck is ready for off-roading right from the factory. And so is Walter.

Dolce&Gabbana: #DGHolidays

Posted: 01 Feb 2022 10:30 AM PST

Where the spectacle of Broadway meets the art of Italian variety shows. Neon lights mix with joyous Dolce&Gabbana "luminarie". In front of their theatre, Domenico Dolce and Stefano Gabbana launch themselves into a sparkling dance and a singing performance, like two stars of the show.

The City of Chicago: Chicago Not in Chicago

Posted: 01 Feb 2022 10:24 AM PST

Mayor Lori E. Lightfoot just announced the launch of the "Chicago Not in Chicago" campaign to show how Chicago has inspired so many other iconic cities around the world. This will be the first "local campaign" from a major metropolitan world-class city.

"Chicago is truly a trailblazing city of firsts. We were the first city to ever have a skyscraper, we're home to house and blues music, and even the first cellphone was created here," said Chicago Mayor Lori Lightfoot. "This campaign will share our story of ingenuity that has inspired so many across the globe and reaffirm our place as one of the greatest cities in the world."

Belhasa Driving School: 100 Meters Blind

Posted: 01 Feb 2022 10:13 AM PST

Over 27 thousand distracted driving violations have been recorded in the UAE in the first half of 2021 alone. Despite the dangers, teens continue to drive carelessly, resulting in life-changing injuries or death. What's even more shocking are the reports by driving instructors in the UAE revealing an alarming number of students undergoing test drills and lessons while checking their social media feeds. 

Studies have shown that reading just one text message while driving at 70 kilometres an hour equates to travelling 100 meters completely blind. So, Belhasa Driving Center (BDC) and MullenLowe MENA joined forces, creating a never-seen-before driving test to spread awareness on the dangers of distracted driving.

The 100 Meters Blind Test is the first driving test where students have to drive blind to obtain their driving license. To make the test possible, MullenLowe MENA installed special glass technology in BDC learner cars turning all windows opaque at the flick of a switch. 

Sweat, fear and tension overcame BDC driving students when they were faced with a choice: do the test or forget the license. 

To drive the message home, we left students with a story that would change their lives as much as it changed its owner's. The 100-Meter stories took our students through the horrors Muhammed faced on his way to Abu Dhabi airport. Suffering brain damage, memory loss and partial paralysis, Muhammed revealed how a few seconds of looking at his phone rendered him unconscious for two months and abolished his dream of becoming a pilot. 

The 100 Meters Blind Test is being used in driving schools across the UAE, saving lives 100 meters at a time. 

Le Chocolat des Français: Le chocolat des Français spices up Valentine’s Day

Posted: 01 Feb 2022 09:47 AM PST

Le Chocolat des Français Print Ad - Le chocolat des Français spices up Valentine's Day
Le Chocolat des Français Print Ad - Le chocolat des Français spices up Valentine's Day
Le Chocolat des Français Print Ad - Le chocolat des Français spices up Valentine's Day
Le Chocolat des Français Print Ad - Le chocolat des Français spices up Valentine's Day
Le Chocolat des Français Print Ad - Le chocolat des Français spices up Valentine's Day

Le chocolat des Français is releasing a limited edition of ginger bars, known for their aphrodisiac properties.

The campaign features couples who have fallen into a routine. In the middle of the visual, the tablet calls on them to spice up their Valentine's Day evening thanks to optical illusions combining everyday elements and sexual ambiguity. The campaign comes in form of five colorful visuals, all created by different illustrators.

Hilton: Waitographer

Posted: 01 Feb 2022 09:39 AM PST

We all love to take photos when we're with friends and family to capture memories and cherish the special moments that bring us together. But there's a problem: most holiday pictures are terrible – especially when you give your phone to a waiter. Photos get cropped, out of focus, or worse with a finger on the lens!

Bad photos don't make it to beautiful frames and they get forgotten.

What if we could make every waiter at Hilton a truly great photographer of precious memories?

Introducing "Waitographer" – an internal program upskilling the Hilton staff – delivering them an official certificate training as mobile photographers. Led by Roger Moukarzel – an internationally acclaimed Lebanese photographer – we created the first mobile photography workshop especially dedicated to waiters of Hilton's properties.

All waiters who complete the course are given a special pin to mark them as certified waitographers and to be easily recognized by customers on the ground.

Brunico Communications Ltd.: Cryogenic Creative

Posted: 01 Feb 2022 09:29 AM PST

This year marks the 100th anniversary of Canada's preeminent advertising award show, The Marketing Awards. To mark their 100th year recognizing Canada's best creative work, The Marketing Awards is offering to cryogenically freeze Canada's top creative mind. Past Gold Marketing Award-Winners can apply at CryogenicCreative.com. They'll need to answer an application including questions like, "How big is your ego on a scale from 1-10?" "How many Cannes yacht parties have you crashed?" and most importantly, "Do you agree to be cryogenically frozen?"

To be eligible to be cryogenically frozen, candidates will have to have won a Gold Marketing Award at some point over the past 100 years. This eliminates major global talent from eligibility such as legends David Droga, Susan Credle, Susan Hoffman, Jeff Goodby and Rich Silverstein, as mentioned in the humorous campaign video.

Canidae Pet Food: A World of Goodness for Pets and our Planet

Posted: 01 Feb 2022 09:11 AM PST

Here, It's Always a "Bones Day"

Global creative studio LOBO and creative agency HUGE make food fun for dogs (and a delight for dog-loving commercial watchers) in the broadcast and digital Canidae dog food campaign "A World of Goodness for Pets and our Planet".

Traversing a world of goodness crafted by LOBO, the feature pug delights in its personal wonderland with the revamped dog food, complete with all the larger-than-(dog)-life turf, slippers and bones it can behold. The spot follows Canidae's core messaging initiative: the company has committed to the idea that a pet food company should deliver goodness to pets, people, and the planet.

Puerto de Indias: Puerto de Indias by Dulceida - Special Valentine's Day Edition

Posted: 01 Feb 2022 08:49 AM PST

The Spanish gin Brand Puerto de Indias celebrates Valentine's Day with the famous influencer Aida Domenech, with 3 million Instagram followers. Puerto de Indias, together with its new ambassador, for next months, and Serviceplan Spain, launches a special collection of its iconic pink bottle, unifying the red color of strawberries and love, resulting in four original bottle designs chosen by consumers of the sweet gin. These designs were tested among the #PuertoLovers and, after the success obtained, they decided to listen to their followers and not keep just one, but launch them all. Each of them is inspired by a phase of love to celebrate the moment in which we feel: Attraction, Seduction, Falling in Love and Real Love.

Stop & Shop: Pre-Gam[ing] for Valentine’s Day at Stop & Shop

Posted: 01 Feb 2022 08:41 AM PST

This year for the first time the SuperBowl (Feb. 13) falls the day before Valentine's Day (Feb. 14). Stop & Shop does not want shoppers to let the Big Game overshadow the Big Day. So they're encouraging their shoppers to pregame for Valentine's Day and start celebrating the week before.

XXL: The Hunt

Posted: 01 Feb 2022 08:13 AM PST

Watch 100 local ski enthusiasts on a rabbit hunt through the mountain tops, slopes, streets and even lakes of the Pyrenees.

For XX, skiing is about getting out there and having fun. It doesn't matter if you're a beginner, the powder chaser or a park rat. Winter is a playground with enough room for everyone.

The idea behind the rabbit, played by well known French skiers Alex Remonnay og Leo Fourcade, is to inspire us all to get out there and explore everything winter has to offer.

Maison de la Poste: Make Yourself At Home

Posted: 01 Feb 2022 08:07 AM PST

We take you on a trip into the eventhouse Maison de la Poste where you can find the perfect location for your event, meeting or gathering

Kyivstar and SenseSuperapp: Install the app

Posted: 01 Feb 2022 08:00 AM PST

It's so easy to get bonuses from Kyivstar mobile operator and Sense SuperApp. Simply install the app and... that`s all

Chicken Licken Soul Bites: Rasta & Petrol

Posted: 01 Feb 2022 07:48 AM PST

Like their predecessors, in each of these new films we encounter a lead character who has a difficult choice to make - whether to fill up with petrol and whether to hire a somewhat incompetent illustrator as a police sketch artist - and a moment of reflection while nibbling on a SoulBite allows our protagonist to avoid the potentially calamitous consequences of making the wrong decision.

Gosh Food Ltd: Gosh! Veganuary

Posted: 01 Feb 2022 07:26 AM PST

Gosh! Food Ltd Is Joyful in every way. We're brightly coloured, harm-free and full-flavour plant based food that brings a little more joy to each day...and meal. Something more important than ever, considering the past year of lockdown monotony…

What better way to start 2022 than with lip smacking, tastebud tingling content and its vegan!

Our latest creative campaign brings fun and enjoyment to eating healthy, plant-based food, putting Gosh! right at the heart of the celebrations during the busiest period in the vegan calendar.
Showcasing beautiful ingredients while championing their free from and natural credentials.

Paper Boat: Searching for the Taste

Posted: 01 Feb 2022 07:19 AM PST

Paper Boat Integrated Ad - Searching for the Taste
Paper Boat Integrated Ad - Searching for the Taste
Paper Boat Integrated Ad - Searching for the Taste
Paper Boat Integrated Ad - Searching for the Taste

This ad campaign shows the urge to get the product under any cost. Showing the expression of a character who is very excited for Paper Boat.

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