World Branding Forum

Posted: 29 Apr 2022 06:09 AM PDT

IKEA teamed up with World Wildlife Fund (WWF) to roll out a new interesting way to help preserve endangered insects. Not only known for its beloved home goods and furniture, but IKEA is also praised for its food selection — more specifically its Swedish Meatballs.

Taking inspiration from the Swedish furniture giant's iconic meatballs, the project looks to raise awareness of biodiversity by creating balls made up of soil, clay and wildflower seeds that can be planted with ease. Enthusiasts can then water their Swedish "Seedballs" which will grow into wild plants such as corncockles, chamomile and poppies.

The project was created in support of Denmark's Wild Gardens to encourage garden owners to "make Danish nature more wild" in an effort to circulate awareness of the various endangered species within Denmark.

"It was important for us to create a campaign that could start a conversation about biodiversity, but also let people take part in the fight for more wild nature. The Seedballs are a great way to do that, especially because they allow all ages to join in and get an understanding of an otherwise very complex issue," said IKEA Denmark's country communication manager Christian Mourox.

IKEA, WWF, World Wildlife Fund, Meatballs, Seedballs

IKEA's Swedish "Seedballs" will also come with its own at-home guide as it advises growers to leave the balls in a pot or garden to serve as a "big meal for the hungry insects."

The article IKEA and WWF Introduce Seedballs appeared first on World Branding Forum.

Mukesh Ambani Plans Bid for UK Retailer Boots

Posted: 29 Apr 2022 03:30 AM PDT

The Indian billionaire Mukesh Ambani, is the biggest shareholder and chairman of retail-to-energy group Reliance Industries. Ambani has revealed his plans to bit for UK retailer Boots.

Mumbai-based Reliance is working on the potential bid with US buyout firm Apollo Global Management.

Earlier this year, the Walgreens Boots Alliance announced a review of the Boots business and reportedly put the company up for sale.

The deal would see Boots expand into India, Southeast Asia and the Middle East as well as growing the business in the UK.

Under the plan, Reliance and Apollo would own stakes in Boots, although it was not clear whether they would be equal partners in the business.

Boots – which has more than 2,200 pharmacies, health and beauty stores in the UK – could be valued at as much as £6bn ($7.5bn), according to the Financial Times, which first reported the story.

Who Is Mukesh Ambani?

Mukesh Ambani is the eighth richest person in the world. The 65-year-old is also the second richest person in Asia, with an estimated net worth of more than $100bn, according to the Bloomberg Billionaires Index.

His late father Dhirubhai Ambani founded a textile manufacturer that would eventually become Reliance Industries.

It is now one of India’s largest conglomerates – with businesses including petrochemicals, oil and gas, telecoms and retail.

Mr Ambani currently owns more than 49% of Reliance Industries.

The Ambani family already own assets in the UK worth tens of millions of pounds.

In 2019, Reliance Brands Limited, which is owned by Mr Ambani, bought the toy retailer Hamleys for an undisclosed sum.

Last year, Reliance Industries bought the historic British country club Stoke Park for £57m.

The future of the 173-year-old Boots business has been in question for months. In January, its US-based owner, the Walgreens Boots Alliance said it had started a strategic review of the retailer “in line with its recently announced priorities and strategic direction that include a greater focus on US healthcare”.

“Further announcements will be made in due course, after the right decision has been reached for Boots’ future and for all stakeholders,” the company said.

The article Mukesh Ambani Plans Bid for UK Retailer Boots appeared first on World Branding Forum.

Food And Recipe Fusion

Friday, April 29, 2022