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• NatWest is relentlessly upbeat in ‘tomorrow begins today’
• Another identity change for much-travelled Engine – now it’s House 337
• IPG’s Q2 shows signs of headwinds, media exec Daryl Lee moves in at McCann Worldgroup
• MAA Activation of the Week: Resident Evil from Netflix
• Rising costs hammer former WPP boss Sorrell’s S4 Capital
• Droga5 New York shows how ‘Junk Sleep’ can ruin your life
• Publicis Groupe posts strong first half growth and financial performance
• IPA Bellwether survey shows advertisers still spending
• The customer service car crash – Royal Mail is even worse than Virgin Media

NatWest is relentlessly upbeat in ‘tomorrow begins today’ Posted: 22 Jul 2022 08:00 AM PDT In these gloomy economic times, it’s a bit of a shock to the system to see such a positive ad campaign, particularly when it’s all about personal finances. The&Partnership has gone for an extremely upbeat version of life in this new campaign for NatWest, in which some very energetic people do things like start a ... The post NatWest is relentlessly upbeat in 'tomorrow begins today' first appeared on More About Advertising.

Another identity change for much-travelled Engine – now it’s House 337 Posted: 22 Jul 2022 02:23 AM PDT What’s in an agency name? Next 15 has rebranded Engine Creative as House 337 following the merger with its ODD fashion agency. Back in the day Engine was Wight Collins Rutherford Scott which, bizarrely, once owned Carat. Better let them explain it. New CEO Phil Fearnley says: "We are launching House 337 with a wealth ... The post Another identity change for much-travelled Engine – now it's House 337 first appeared on More About Advertising.

IPG’s Q2 shows signs of headwinds, media exec Daryl Lee moves in at McCann Worldgroup Posted: 22 Jul 2022 02:03 AM PDT Is it the calm before the storm as the ad holding companies post their Q2 results? Omnicom and Publicis have posted double digit Q2 growth, now Interpublic (IPG) has reported 7.9%, down on the others obviously but against tougher comparatives (IPG performed better than its rivals in early 2021.) At the same time IPG has ... The post IPG's Q2 shows signs of headwinds, media exec Daryl Lee moves in at McCann Worldgroup first appeared on More About Advertising.

MAA Activation of the Week: Resident Evil from Netflix Posted: 22 Jul 2022 01:37 AM PDT Activations are the happening thing (in more than one sense, obviously) and for a change we’ll have one of those rather than an Ad of the Week (not a great week for ads.) So here we are ono the streets of Santa Monica with a team of actors in a glass cell scaring the wits ... The post MAA Activation of the Week: Resident Evil from Netflix first appeared on More About Advertising.

Rising costs hammer former WPP boss Sorrell’s S4 Capital Posted: 21 Jul 2022 03:22 AM PDT The share price isn’t the only measure of a company’s health – M&C Saatchi suitor Next15’s have tanked this year, without any obvious evidence of trouble at mill – but it matters a lot to Sir Martin Sorrell’s invention S4 Capital. S4 shares fell sharply again this morning when it announced it was lopping £30m ... The post Rising costs hammer former WPP boss Sorrell's S4 Capital first appeared on More About Advertising.

Droga5 New York shows how ‘Junk Sleep’ can ruin your life Posted: 21 Jul 2022 01:36 AM PDT Sleep has been hard in the hot weather, and in our “always on” culture, most of us don’t help ourselves by overworking and spending too much time on screens. This campaign by Droga5 New York makes a very good case for the need to “Unjunk your sleep,” with some vivid late night representations of just ... The post Droga5 New York shows how 'Junk Sleep' can ruin your life first appeared on More About Advertising.

Publicis Groupe posts strong first half growth and financial performance Posted: 21 Jul 2022 12:21 AM PDT Publicis more or less matched US rival Omnicom in Q2 2022, reporting organic growth of 10.3% (Omnicom was 11.3% on weaker 2021 comparatives) with the US up 10.1%, Europe 10.1% and Asia 6.5%. The French-based business has increased its 2022 growth forecast to between 6-7% (as has Omnicom) and expects an improved operating margin of ... The post Publicis Groupe posts strong first half growth and financial performance first appeared on More About Advertising.

IPA Bellwether survey shows advertisers still spending Posted: 20 Jul 2022 11:53 PM PDT The UK’s marketers are sticking to their spending plans for 2022 – or say they are – despite a rapidly deteriorating economic outlook. According to the IPA’s latest Bellwether survey 24.2% raised their marketing budgets in the Q2 2022 against 13.4% who reduced, leaving a net positive balance of 10.8%. This despite 40.3% being pessimistic ... The post IPA Bellwether survey shows advertisers still spending first appeared on More About Advertising.

The customer service car crash – Royal Mail is even worse than Virgin Media Posted: 20 Jul 2022 08:43 AM PDT We’ve noted before the car crash that is British customer services, despite the wellrewarded efforts of numerous ad agencies (one assumes), all piling on the bandwagon. For years Virgin Media has been setting new standards in crappy CX (now it’s with O2 it doesn’t seem to have improved) and British Airways and Easyjet are clearly ... The post The customer service car crash – Royal Mail is even worse than Virgin Media first appeared on More About Advertising.

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