World Branding Forum |
- Rick and Morty Star In New Adidas Ad
- Superdrug Signs 200+ Brands to New Marketplace
- Deliveroo’s ‘Chipwatch’ Campaign
- The New Aston Martin Logo
- Microsoft’s new clothing line: Hardwear
- Better with Pepsi Campaign
| Rick and Morty Star In New Adidas Ad Posted: 22 Jul 2022 07:00 AM PDT Adidas has released a new football boot, the X Speedportal. The new Rick and Morty mini advert adventure is created by ad agency TBWA\Neboko in the Netherlands in partnership with Adult Swim and the show's creators. The 90-second spot sees Morty at the mercy of another of Rick’s ideas, as he enlists the help of Mo Salah and Vivianne Miedema to create the X Speedportal boots. Morty (alongside a cartoon Mo and Vivianne) then puts the boots to the test after being flung into the centre of a match via a magical portal, and briefly becomes a football star. "It's one of these campaigns where you throw something at the wall early on, thinking it is going to get a few laughs and fall off, but it sticks," says Toby Castle-Smith, copywriter at TBWA\Neboko, of the ad's development. "But a few months later (and with the trust and support of our partners at adidas Football) we're on weekly calls with the wonderful people at Adult Swim, and it all starts to come to life." The ad is packed with wry observations about football and advertising. It's refreshing to see the equal status of Salah and Miedema in the advert, testament to the ever-rising status of the women's game.  The new X Speedportal Adidas boots are laceless, propulsive and made in part with recycled materials according to the listing. Credits: Creative Agency: TBWA\Neboko Rick and Morty Film Production: Adult Swim The article Rick and Morty Star In New Adidas Ad appeared first on World Branding Forum. |
| Superdrug Signs 200+ Brands to New Marketplace Posted: 22 Jul 2022 03:30 AM PDT Superdrug has signed over 200 brands to the upcoming launch of Superdrug's Marketplace, its new platform which will see brands partner with Superdrug to offer their products through the service for the first time. The platform is set to launch in September, with brands, from premium to start-ups, continuing to be recruited for launch later this year. Superdrug said the platform has been designed to help remove listing barriers for innovators in the market, and promote diversity within the industry. It will be integrated on the existing Superdrug.com, allowing customers to purchase products from both established brands and new sellers. Brands already signed up to the new marketplace platform include beauty brand Wonderskin, sustainable brand Truthbrushand, and inclusive ethical brand OPV Beauty. Additionally, the Superdrug marketplace will focus on growing trends like homegrown, female founded, sustainable and inclusive new brands. The retailer also reportedly has its eye on the wellness trends, including wearables and health testing being considered. Matt Walburn, Superdrug's e-commerce director, is leading the development of the marketplace at Superdrug. Walburn said: "Superdrug Marketplace is the logical next step for our business. As well as further strengthening our accessible health and beauty offering, it's designed to help remove listing barriers for innovators in the market and provide hundreds of offline and online businesses with a flexible business opportunity and support. "We are excited by the hundreds of brands that we have already enlisted to join us on our next innovative move. The marketplace makes a listing with Superdrug now possible for more up and coming brands and gives our customers a wider range to enjoy, from luxury to trending beauty and wellness hacks." The article Superdrug Signs 200+ Brands to New Marketplace appeared first on World Branding Forum. |
| Deliveroo’s ‘Chipwatch’ Campaign Posted: 21 Jul 2022 07:15 AM PDT Deliveroo has decided to have some fun and launch "Chipwatch"—a campaign to protect the British public from hungry seagulls. For those not familiar with British summer time, there's an unspoken consensus that as soon as the sun comes out, it's time to travel to the nearest seaside town and chow down on a bag of traditional fish and chips. But, there's an ongoing problem: seagulls. Residents of the U.K. this time of year will throw up horror stories about the dive-bombing birds stealing their food. Deliveroo's own data found 53% of Brits have experienced such acts of robbery by seagulls while trying to enjoy an al fresco meal. The brand decided to take action and fortunately, has come up with a solution. It is sending a 'deterrent crew' to Britain's most popular beach spots, armed with reflective umbrellas and decoy hawks. The team will identify people eating on the beach and offer their services. Deliveroo has even worked with a 'gull expert' from the University of Exeter and sound engineers to create an audio track, "Bye Gull Bye," which will be blasted in 'Chipwatch' zones to repel seagulls.
The track can also be streamed on Spotify, so diners can ward off the birds wherever they're eating! The fun campaign continues the brand's marketing evolution in partnership with creative agency Pablo, which it appointed in 2020. The article Deliveroo's 'Chipwatch' Campaign appeared first on World Branding Forum. |
| Posted: 21 Jul 2022 04:35 AM PDT The British luxury car maker Aston Martin is known for speed and sleek design. Aston Martin, much like any manufacturer, understands that logo redesigns and adjustments are necessary to stay present in a more modern society. The luxury car maker tasked the famed graphic designer, Peter Saville CBE, to update its winged logo. The change might not seem like a massive transformation – Saville described it as “subtle but necessary”. But it’s a lesson in logo design that respects a heritage brand while keeping it fresh and modern.  The previous Aston Martin logo looked quite busy by today’s standards with its green gradient background and fussy semi-circular line. The lines reflected the original Egyptian inspiration for the design but didn’t seem to say much about the brand today. Saville, a graphic designer most famous for his album covers for the Manchester record label Factory Records, has sensibly ditched both of those elements.  The gradient’s been replaced with a solid British racing green, and the remaining lines have been thickened. That makes the bolder, but also more streamlined and modern-looking, showing an intent to boost the Warwickshire-based company’s appeal among a younger and more international audience, while respecting the brand’s history. As Aston Martin’s executive vice president Marek Reichman says, “every millimetre of each line – of each shape within the new wings, are drawn forward from the depths of our 109-year Aston Martin creative wellspring.” Saville himself has described the update as a “classic example of the necessary evolution of logotypes of provenance.” He said his tweaks were “subtle but necessary enhancements” not only to keep the logo fresh but also to allow it to be applied to new technologies and situations in the future. The new Aston Martin logo is accompanied by a new tagline – “Intensity: Driven”
The article The New Aston Martin Logo appeared first on World Branding Forum. |
| Microsoft’s new clothing line: Hardwear Posted: 20 Jul 2022 08:36 AM PDT
Microsoft has launched its own clothing line. The tech giant had begun selling a range of clothing under the pun-tastic brand name Hardwear. And the designs were inspired by the company’s software: MS Paint. The nine-piece collection includes tees, hats, sweats, jackets, and trousers and was designed by Gavin Mathieu. The designs are actually pretty cool – and, unashamedly nineties in both spirit and style. It is interesting to see brands spread out into new areas and develop new ideas and inspire Microsoft describes Hardwear as much more than a clothing range – as all good branding should. It says the collection is reflective of the Normcore style, a lifestyle aesthetic that “puts the focus on individuals and not on the clothing they wear”. It’s also designed to inspire creativity by being simple, thus reducing any distractions to creativity. In an article on its website, Microsoft says: “check out the collection, but don't stop at the clothes. Understand and carry the message that creativity is not on you, it's in you, and it knows no bounds.” You can see the whole Hardwear collection in the Xbox Gear shop. The article Microsoft’s new clothing line: Hardwear appeared first on World Branding Forum. |
| Posted: 20 Jul 2022 05:32 AM PDT The Pepsi brand has been on the scene since 1893, and every now and then, the company likes to make a temporary change in terms of design for their newest campaign ‘Better with Pepsi’. Pepsi's logo hasn't been tweaked since 2014, but they do turn out the occasional redesign. Their most recent, arguably the most eye-catching yet. They have traded in the infamous blue can for a new pop-art/comic-book makeover as part of their new campaign. 'Better With Pepsi'The 'Better With Pepsi' campaign focuses on food pairings for the cola company. The cans have been decorated in an eye-catching and quirky way, covered in illustrations of feel-good foods. Some of the cans feature snacks and meals such as; popcorn, pizza, ramen. But the options don't stop there! The campaign also features a range of merchandise, jeans, magnets and even a clock! According to Dieline, the rebrand was designed by Pepsi's design team in Bangkok and Shanghai. This is why some of the rebranded packaging featured online depicts a larger quantity of Asian Street food like ramen and gyozas. The article Better with Pepsi Campaign appeared first on World Branding Forum. |
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