World Branding Forum

Posted: 29 Jun 2022 08:43 AM PDT

Pizza Hut has expanded its menu, adding the new vegan pizzas; 'Chik 'n' Cheez', 'Smokey BBQ', and 'Tuscany Spicy' Which are now available in Pizza Huts across Germany. The launch is a first for Pizza Hut Germany, a move it said it made due to increasing customer demand.

The vegan chicken includes a "cheese-flavoured sauce", red onions, pepper mix, mushrooms, and the vegan chicken meat' the barbecue option also includes vegan chicken, barbecue sauce, corn, onions, and peppers; and the Tuscany Spicy includes corn, jalapenos, bruschetta, and balsamic vinegar. All of the pizzas are topped with Violife's dairy-free cheese. The chain also launched a vegan penne pasta with vegan cheese sauce and Violife's vegan cheese.

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"It is time! Pizza Hut goes vegan," the chain said in an Instagram post earlier this month. "You wished for it [and] we made it happen. We have created not just one, not two, but three vegan pizzas for you."

In January, Pizza Hut launched a vegan chicken and Violife pizza in the U.K. for Veganuary. That pie, the Vegan Flamin' Buffalo, was topped with Frank's Red Hot Sauce.

"We are thrilled to announce our latest collab with the iconic Frank's RedHot® Sauce, and can't wait for our guests to try it!," Kathryn Austin, Chief People and Marketing Officer at Pizza Hut Restaurants, said in a statement at the time.

"Expanding our already extensive vegan range has been on our radar for some time, and we're so excited to be able to offer our Vegan guests even more choice when they eat with us."

Pizza Hut X Beyond Meat

The three new pizzas build on Pizza Hut's expansion into vegan offerings. Part of the Yum! Brand family, which also includes Taco Bell, Pizza Hut has partnered with Beyond Meat in a number of markets.

Pizza Hut locations in Belgium now offer Beyond Meat as a permanent menu item, also with Violife cheese.

In January, Pizza Hut Canada made Beyond Meat's Italian Sausage Crumbles a permanent menu item. That followed a similar launch in the U.K. last year.

Pizza Hut tested two Beyond Meat Pan Pizzas in the U.S. in 2020, then added vegan pepperoni from Beyond Meat to select locations last year for a limited time. It marked the first time a major pizza chain launched vegan meat in the U.S. market.

Vegan options increasing importance..

According to Viva! "It is difficult to find accurate data about the global growth of veganism". However, what we do know is that "Germany is one of the global leaders in vegan products, accounting for 15% of new vegan products".

According to the Government Office for Science. 2011. Foresight Project on Global Food and Farming Futures Synthesis Report; vegan diets result in 76% less land use and 50% less greenhouse gas emissions.

These are just a couple of the statistics available that help to show consumers as well as competitors, the importance of directing more energy into vegan options.

The article Pizza Hut Expands Its Vegan Menu appeared first on World Branding Forum.

Taste Shakers help Le Pain Quotidien into retail

Posted: 29 Jun 2022 02:17 AM PDT

Food and drink retail experts, Taste Shakers, have been commissioned by Belgian bakery-restaurant group, Le Pain Quotidien, to bring its baked goods offer to the supermarket shelves!

With a delicious range of organic breads, brioche, viennoiserie and breakfast spreads currently on sale at its 15 restaurant bakeries across the UK, Le Pain Quotidien is ready to bring its brand to retail. Taste Shakers will be helping them prepare for expansion, prioritising and streamlining supply for key product lines, before partnering to manage and grow the grocery business following launch.

A joint venture between William Murray PR & Marketing and retail experts, Category Wins, Taste Shakers was created in 2020 to help food operators capitalise on the public's growing appetite for restaurant quality options at home. Its team of experts advise brands including Stem & Glory and Temple of Seitan, and have a collective 100 years' experience in retail category management, national account sales and foodservice & retail PR & marketing.

David Marston, Co-Founder, Taste Shakers, says: "The total morning & snack bakery category is currently valued at £1.08bn / +8.5% and with breakfast becoming a growing shopper occasion in retail, space has grown for the sub category in pre-packed bakery over recent times. What's more, the categories for specialty bread and traditional rolls show clear opportunities for premium quality breads that can offer added value and health, supporting shoppers in their quest for healthier diets and great tasting bakery products.

With Le Pain Quotidien's established brand, high street presence and delicious premium baked goods, we're confident we can help bring their products to UK shoppers, boosting brand recognition while generating new revenue streams for their business."

Anita Murray, Co-Founder, Taste Shakers, says: "We are delighted to be working with such a quality established bakery brand as Le Pain Quotidien. The brand has weathered the storm, despite an incredibly challenging couple of years for the restaurant sector. Now, we're excited about working with them to move them onto their next stage of growth, bringing their delicious products to consumers across the UK."

Frederic Lluch, Managing Director UK, Le Pain Quotidien added, "We've already developed a loyal following in our UK bakery-restaurants. Now we feel the time is right to capitalise on this, bringing our products to a wider audience."

"We're delighted to be taking this step with Taste Shakers. They have expert knowledge and established networks in the retail industry, which will be invaluable. They also bring with them a passion and enthusiasm for our products and our brand."

Le Pain Quotidien, Taste Shakers, William Murray, Retail, Bakery, Restaurant — IMAGE CREDIT – WILLIAM MURRAY

More About Taste Shakers

Taste Shakers is a joint venture between retail experts Category Wins and foodservice PR & marketing agency William Murray Communications.

The unique combination of Category Wins' retail and William Murray's foodservice expertise gives Taste Shakers the best possible position to help operators establish an income stream, increase brand exposure and cross promotional opportunities from UK retail.

Between them, the Taste Shakers team – Alexis Philippidis, David Marston, Anita Murray, Fiona Hamilton and Rebecca McGuire – have over 100 years' experience in the market and a real passion for driving innovation and helping brands succeed.

Find Taste Shakers on LinkedIn

More About Le Pain Quotidien

Le Pain Quotidien (French for "the daily bread") is a bakery-restaurant concept founded in Brussels in 1990 by Alain Coumont. As a young chef, Coumont was unhappy with the quality of bread available in Brussels, so he started making his own organic sourdough bread using only 4 ingredients: water, flour, salt and time. Le Pain Quotidien now has more than 220 bakeries in 15 countries on 3 continents. Le Pain Quotidien's mission is to create meaningful connections in a home away from home, with simple but delicious and authentic organic and local cuisine made in house.

The article Taste Shakers help Le Pain Quotidien into retail appeared first on World Branding Forum.

Food And Recipe Fusion

Friday, July 1, 2022