Friday, July 1, 2022

KillerStartups

KillerStartups

Three Methods To Maximize Business Optimization

Posted: 01 Jul 2022 08:15 AM PDT

When it comes to business optimization, many people have different steps on how to keep things running. Take care of the products, take care of the people buying from you, and take care of the people doing things for you. Make sure the well-oiled machine's kinks are ironed out. Keep everything from going in different directions by maintaining focus. There's a lot to take in here. But what's the key to optimizing your operations?

Generally, it comes down to three basic principles. If you follow these, then you should have no trouble keeping things afloat. However, losing focus in one of these areas could lead to problems down the road. Let's take a look at the three things you'll want to keep in mind with business optimization.

Taking Care of Your People, Customers, and Employees Via Business Optimization

Generally, when it comes to business optimization, it helps to keep all things running across your operations. That means making sure you've got people on the line, products to sell, and people to take care of customer service.

But notice the key word there – people. Bring in as many machines as you want for assembly assistance all you want. At the end of the day, however, it's good old-fashioned people that get the job done. After all, machines aren't buying from you, right? People are.

It's here that you'll need to take care of your people. That means, first and foremost, your employees. You'd be shocked to learn how many businesses leave employees high and dry in favor of CEOs and higher-ups. Don't be like that. Instead, offer initiatives for employees. Raises, bonuses, earning initiatives, paid time off, or benefits. You take care of your employees and they'll usually have no reason to call in sick for work (unless they're actually sick, of course.)

Likewise, your customers are vital to business optimization. Without them, the business won't work. So make sure you have a stellar customer service team, as well as people in the field that can take care of them. Don't let them skimp, and address any problems they may come across later. You'll thank us once your business reaches a key anniversary.

Know Your Systems and Order Process

Next up, along with the right people for the job, you'll want to make sure you've got a process down. How can you keep making or producing the right products and getting them out quickly? Well, that's where you'll need to make sure you've got business optimization down pat.

That means keeping the machine well-oiled. Make sure the right people are trained in the right areas and doing things correctly. Assuring you've got enough product to fulfill, and, if not, how to get it more quickly and conveniently. Without these, you're not only going to run out of products to sell but sometimes even ship them to the wrong place. No one needs that hassle, especially during the holidays.

That means placing high standards across the board for whatever you're doing. That includes how a factory is run; what's being run through it; and who's taking care of things. So you want to make sure proper training is there, but people are also in good hands. Nobody likes a ten-hour workday, but you want to assure that the right breaks and lunches are in place. Wearing someone out is a no-no, even though business awaits.

Once you get business optimization down pat across the board, you'll find a better road to success.

Don't Just Assume Everything's Running Ship-Shape – Make Sure It Is

Finally, let's say everything is in place. That includes the people, the equipment, and everything you need for business optimization. Does this mean you're ready to hit the golf course? Well, hold on.

One thing that speaks volumes with business optimization is knowing that everything will be all right. That means keeping an eye on things with the assistance of equipment checks, supervisors, and more. That way, if a problem arises, you're aware of it, and you can get on top of it.

It also doesn't hurt to have contingencies in place. Like, say, if a machine breaks down, or if an employee isn't able to make it to work. You'll want to make sure that a plan is in place just in case of this. Anyone you can call in to cover the shift? How about a mechanic to fix the problem right away? It never hurts to have the bases covered.

Final Thoughts

And that's really about it. Take care of these three primary things, and you'll have business optimization covered. Some people may look at it differently, but these general items will go a long way to keep your customers and employees happy. Remember one key thing, though – no matter how much of your idea this is, your business is not just about you.

The post Three Methods To Maximize Business Optimization appeared first on KillerStartups.

Building an Online Presence For Your Agency: 3 Great Steps

Posted: 30 Jun 2022 12:10 PM PDT

You've got your own agency! You're ready to get your feet off the ground and help clients with whatever your specialty might be. Congrats! But the real question is—how do you let others know what this specialty is? This is where you need to build your online presence.

Granted, word of mouth goes a long way with certain businesses. One success story from a customer could easily go further. But imagine just how much that would skyrocket if that went online. The reach would become astronomical, nearly tripling your business. Or, maybe even more than that. Here are three crucial steps you can take when it comes to building an online presence for your agency.

Define Who You Are and Build Your Online Presence Around That

The most basic step you can take with building that online presence of yours is defining who you are. What kind of agency are you? How will you differ from the competition? You need to create a branding message, clear and simple, that will appeal to thousands or even millions. It's hard to do, especially with so many other successful companies out there. Yet, it's crucial, so don't slouch here.

Once you do this, then comes the next step: content creation. What will you create to define what your agency can do? A simple online commercial? What about a viral campaign with potential giveaways? Really, it depends on the nature of your business and, more importantly, the message you're trying to give to loyal consumers. If you don't have this set, your campaign won't really go anywhere.

It’s here you want to lay out a plan. First, define what your company is and what it can do, as well as what it currently does (if they differ). Then start to put together a program with your social media team. Once that's done, don't forget to get SEO optimization going. This is crucial to creating an online presence, as it coincides with search engines (like Bing and Google) to get the job done.

Social Channels are Good, but Be Smart About It

Next up is the most obvious step in creating an online presence – social channels.

Facebook, Twitter, Instagram…there are so many social networks out there that you can practically network with hundreds of people from just one viral post alone. But the key here, especially with building a strong, good online presence, is going about it the right way.

That means finding the right tone for your agency. This is usually defined by who you are, as dictated above. But it also means finding that voice to fit alongside it. Are you serious? Perhaps you want to be a little playful. Or maybe be all-out silly with your commercials to stand out. Still, never lose focus of what your agency is, and more importantly, what it can do for the clients.

So find a good social team. A team that understands what your message is, and what it can do to convey it the right way. Avoid "bad" posts or anything having to do with politics because that's no good. Instead, focus on your agency's strengths. What can you offer? How can you offer it? Then go to town with the right posts. Don't overpost or you might drive people away before you develop an online presence. Take it slow, keep it interesting.

Once this is done, you’re on your way. There's just one more thing. 

Video is Your Friend—and Essential

Even if you don't think you have a face for video, there's so much it can do to build your online presence. That doesn't mean you have to shove yourself in front of a camera. Instead, create something that the company identifies with, and then proceed to start your video planning.

As noted above, it helps to have a team that understands what you want. Should you create viral TikToks with employees dancing? Or perhaps a mascot that helps relate to what your agency is? Maybe do a YouTube series explaining the aspects of your business, and what makes you stand out so well.

There are really a number of ways this can go, and it all comes down to approach. That's why identifying what you want with an online presence is the key factor here. Without that, you're shooting blanks with ideas that just won't take off. Or may leave people scratching their heads trying to figure out the point you want to convey. No one wants that, especially with competition breathing down your neck.

Settle down, find a plan, and then proceed slowly but surely to build the online presence for your agency. Once you've got that down, begin the next steps with your team in tow. Who knows? You could become the next big online sensation!

The post Building an Online Presence For Your Agency: 3 Great Steps appeared first on KillerStartups.

Meet Roman Tarnov – 28 Year Old Founder of Wellness Platform Able

Posted: 30 Jun 2022 08:00 AM PDT

Roman Taranov is a 28 year old founder of wellness platform Able – known as 'the Uber of the wellness world' – helping connect people with health coaches to reach their health and wellness goals.

From Humble Beginnings to CEO

Roman was raised in Ukraine, in a household with limited resources. He founded his first company at age 20, managing 200 remote employees worldwide. For Roman this was a steep learning curve, and led to what he refers to as his 'MBA' education.

In 2018 Roman founded Able, with a mission to make health and wellness more accessible for all. He now manages a 100% remote team made up of global experts and supports a flexible working culture.

80% of American Diets Unsuccessful Long-Term

As many as 45 million Americans go on a diet each year, spending $33bn annually on weight loss products, yet around 80% aren't successful at keeping their weight off over the long term.

Roman came up with a solution to match people with a health coach and founded Able, which creates a personalized picture of health that looks at sleep, stress and food, to help people lose weight holistically.

Personal Weight Cheerleader in Your Pocket

Able users are given a personalized plan to lose weight sustainably, become healthier and live longer. Since its launch, Able has amassed over 140k downloads and already helped 21,433 women in their 30s successfully lose weight with Able by changing their habits and behaviors – not through restrictive dieting.

Roman says "Every 2nd person in the US was interested in losing weight in 2021 but regular dieting and strategies like calorie restrictions create the yo-yo effect and don't solve the problem as most people will regain weight after a few months of restrictive dieting – so our vision was to hyper-personalize our offering and bring real human to human contact back to the table.

"By offering a hyper personalized human coach as part of the unlimited features of Able, this will support our users 100%. A chat bot can't encourage someone to get off the couch and into a workout, or encourage them to put the donut down and stick to their healthy and nutritional eating plan – but a human coach can and that's what sets Able apart and is already helping thousands of people towards their long term goals. This is the future of the digi-wellness sphere."

The post Meet Roman Tarnov – 28 Year Old Founder of Wellness Platform Able appeared first on KillerStartups.

4 Most Used Tools to Efficiently Run Your Law Firm

Posted: 29 Jun 2022 11:30 AM PDT

Once you set up your law firm and you get it up and running, you need to make it work efficiently. Having a clear mission and hiring the best of the best is a must, but other things can help you out in running your business smoothly, leaving your clients happy, and stress-free. 

In the following article, we'll talk about the top used tools that can help you run your law firm efficiently, budget-friendly, and with no worries about whether you will keep up with the good work. 

law firm

Legal Case Management Software

When it comes to managing legal cases, law firms need reliable and effective software to help them complete the job. There are several reasons to implement legal case management software in your firm. The most important one is that it helps you keep track of different cases and their details. This helps you speed up the process of dealing with a case by having all the relevant information to hand. Plus, it cuts down overall costs, which will affect both your firm and your clients.

For instance, using effective immigration management software is important for immigration law firms because it not only helps them to keep track of their cases but also improves communication with both employees and clients. 

Time Tracking Software

There are many reasons why time tracking software is important for law firms. Perhaps the most obvious one is that it can help lawyers bill their clients more accurately. By tracking the time spent on each task, lawyers can ensure that they are billing for the correct amount of time. This is especially important in cases where lawyers are working on a contingency basis. Since they need to be sure that they are making enough money to cover their costs.

In addition to billing accuracy, time tracking software can also help law firms improve their overall productivity. By seeing how much time is being spent on each task, lawyers can identify areas where they may be able to work more efficiently. For example, if a lawyer notices that they are spending a significant amount of time on administrative tasks, they may be able to delegate some of those tasks to other members of their team.

law firm

Social Media Management Software

You'd think that law firms aren't affected by social media in any way. But having the right marketing strategy and building your online presence can over time bring you more loyal clients who will trust your expertise. Currently, over 81% of law firms have a decent social media presence. But, building your social media presence is time-consuming. 

That is where you can make use of social media management tools. These tools can help you save time by automating tasks like posting updates and scheduling content. They can also help you track your performance and engagement so you can see what works and what doesn't. To find the right one, look for a tool that's easy to use, is highly functional, and offers great customer support. 

Legal Billing Tools

Legal billing software is an important tool for every law firm out there. It takes off a huge burden and allows the employees to direct their attention to more serious matters. There are several benefits to legal billing tools for law firms:

  • Increases efficiency and productivity. This is done by automating many of the tasks associated with billing and invoicing. It can free up time for lawyers to focus on more billable work.
  • Improves accuracy and prevents mistakes. This is important because inaccuracies can lead to disputes with clients and delays in payments.
  • Manages finances more effectively. By tracking billable hours and expenses, law firms can better control their spending and ensure that they are billing their clients correctly.
  • Provides valuable insights into daily operations. By tracking data on billable hours, expenses, and payments, law firms can identify areas of improvement and make changes to their business operations accordingly.
  • Builds stronger relationships with clients. By providing clients with accurate and timely invoices, law firms can show that they are committed to providing excellent service.

Bottom Line

Law firms can now focus on more serious matters by using tools that will simplify their work. With the abovementioned tools, lawyers can put all of their focus into winning cases. Plus, they can represent their clients to the best of their abilities. This reduces the risk of mistakes to a bare minimum. If you want your law firm to run efficiently, implement them straight away.

The post 4 Most Used Tools to Efficiently Run Your Law Firm appeared first on KillerStartups.

How To Choose The Perfect Domain Name

Posted: 28 Jun 2022 10:34 AM PDT

In the online world, your domain serves as your online address. Even if you give your website a fresh coat of design, choosing an incorrect, spammy domain name may result in you losing clients even before they visit your website. But if you do it right, your address invites guests to enter and remain for a while. Starting with the address bar, it instills a professional image and polish. This is why you need the perfect domain name.

Additionally, with nearly 2 billion websites in use, there is more competition than ever for the ideal domain name. So, how can you choose the ideal name for your website? Today, we have some tried-and-true suggestions to help you pick a domain name that’s best for your objectives.

Choose The Proper Extension

For both memorability and SEO purposes, the venerable .com domain extension continues to reign supreme. However, there are many more domain extensions available now than there formerly were, and if you utilize them wisely, you shouldn’t run into any issues. Actually, their growth is quite explosive. From 2016 to 2017, the number of new, “non-traditional” extensions increased by more than double. 

So, even though .com still holds the top spot, trends in the extension industry are shifting. That's good news for a new website. Actually, .xyz, .tech, .nyc, etc., among others, are far more economical than the conventional top-level domains. 

And, unless you’re a giant conglomerate, affordability is an issue that needs to be weighed against the other factors. As long as it satisfies all of the other criteria, you should go for a .com if you can find one for a reasonable price, which is doable, as there are a lot of very affordable domain names available on the market at the moment. 

If not, choosing a new domain extension is preferable. Given the current trend, its acceptance will only grow over time. How closely the domain name adheres to the other criteria, such as brandable, memorable, and typable, will ultimately determine if it passes the litmus test for an extension.

You really can’t afford to miss the .com if it’s not highly memorable or mobile-friendly, but if it is, .co is also becoming more and more common in the business sectors and on mid-level websites. 

Make Sure That Your Domain Name Is Brief

Short domains perform better for several reasons. First, they are quicker to type and easier to recall. Consequently, individuals are more inclined to promote a favorable UX. This is why the perfect domain name is concise.

This is especially crucial now that more and more people are using mobile devices to browse the internet. When a domain name is short, fewer mobile users will be caught off guard by autocorrect. Your users may become wary if you overcomplicate your domain with pointless keywords.

Avoid Doubled Letters and Hyphens

Although it is still common in some European nations, using hyphens may appear like a clever approach to get the domain name you desire. Unfortunately, it’s difficult to communicate them vocally (just try saying “dash” or “hyphen” out loud). They also make it more challenging to type the domain. This may result in a negative User Experience (UX) right away, frustrating the user. Even worse, they might give up completely and land on another website.

Although there are certain exceptions, it’s recommended to stay away from anything that isn’t a letter when you’re coming up with domain name suggestions. This includes changing letters to digits, which makes it simpler for users to type the name incorrectly.

The same is true for doubled letters; it invites errors. Reading and correctly typing double letters are both challenging tasks. If errors occur frequently enough, you might find someone stealing your traffic via typosquatting.

Make It Mobile-Friendly

A mobile device will be used by at least half of the visitors to your domain address, so, in order to make your domain as distinctive and memorable as possible for them, you must consider all the autocorrect victims in the world.

Google and Bing are two examples of simple, mobile-friendly domain names that come to mind. Everyone knows how to spell them, and they are brief and straightforward. Examples that are far less mobile-friendly are the homepages of the iconic Comic-Con convention and Martha Stewart.

Both of these domain names are memorable, but they lose points for being simple to mistype and, in the case of Comic-Con, necessitating consumers to transfer between their digital keyboards. So, test it out on your phone before deciding on your domain name. Additionally, have someone a little less tech-savvy try it out on your phone if you’re an adept phone user.

Final Thoughts

A chance to make a positive first impression is provided by your URL. Because of this, the performance of your website depends on having a compelling and perfect domain name. So, if you’re prepared to get the ideal domain name, keep in mind these helpful suggestions and click the button below to begin your journey right away.

The post How To Choose The Perfect Domain Name appeared first on KillerStartups.
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